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→OKR 4: Public Messaging and Relevance: Grow public engagement around internet health by developing a constant stream of messaging about the work of Mozilla, our fellows and our allies.: added H2
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| 25% | | 25% | ||
| N/A - Revisited content strategy and definition of social engagement. Biggest win: nearly 47,000 people took the FB survey and over 33,000 people viewed the Medium blog post. | | N/A - Revisited content strategy and definition of social engagement. Biggest win: nearly 47,000 people took the FB survey and over 33,000 people viewed the Medium blog post. | ||
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|} | |||
{| class="wikitable" | |||
! # | |||
! H2 Key Results | |||
! KR Lead | |||
! Target | |||
! H2 Achievements | |||
|- | |||
| 4.1 | |||
| Increase multi-point sessions on foundation site by 15% over H1 performance by EOY 2018. | |||
| Jesse Von Doom | |||
| 63% non-bounce | |||
| | |||
|- | |||
| 4.2 | |||
| Drive 25,000 meaningful engagements* to online MozFest content and have 5,000 of these engage with *Privacy Not Included Buyers’ guide before launch. | |||
| Jen Caltrider | |||
| 25,000 | |||
| | |||
|- | |||
| 4.3 | |||
| Pilot an internet health press resource with 5 journalists and social influencers. | |||
| Jesse Von Doom / Lotta Rao | |||
| 1 | |||
| | |||
|- | |||
| 4.4 | |||
| 50% of press coverage features work/quotes from allies, awardees and fellows. | |||
| Kevin Zawacki | |||
| 50% | |||
| | |||
|- | |- | ||
|} | |} | ||