Confirmed users
583
edits
Marketing/Glossary: Difference between revisions
Jump to navigation
Jump to search
no edit summary
(add CRO) |
No edit summary |
||
| Line 14: | Line 14: | ||
; CRM : Customer Relationship Management. | ; CRM : Customer Relationship Management. | ||
; CRO : Conversion Rate Optimization. The practice of modifying a page that includes a call-to-action, | ; CRO : Conversion Rate Optimization. The practice of iteratively modifying a page that includes a call-to-action, seeking variations that will increase the rate of engagement with that element. | ||
; CTA : Call To Action. The part of a marketing message (an ad, web page, etc) that incites the audience to take action, e.g. a button reading "Download Firefox." | ; CTA : Call To Action. The part of a marketing message (an ad, web page, etc) that incites the audience to take action, e.g. a button reading "Download Firefox." | ||