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Foundation/2021/OKRs: Difference between revisions
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→OKR 5: Organizational Effectiveness: Enhance our organizational systems and capabilities to support more data-informed decision-making.: kr3
(→OKR 5: Organizational Effectiveness: Enhance our organizational systems and capabilities to support more data-informed decision-making.: added motivation and sample activities) |
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| 5.3 | | 5.3 | ||
| Complete data analysis that reveals best approaches for converting ‘subscribers’ to ‘donors’. | | Complete data analysis that reveals best approaches for converting ‘subscribers’ to ‘donors’. | ||
'''Motivation:''' <br /> | |||
Over recent years, we have both improved our email content and grown the number of email subscribers. In 2021, we want to understand what strategies and tactics will convert email subscribers to first time donors. Ultimately this will help us grow donations and our donor base.. | |||
'''Sample Activities:''' | |||
* Build, test and iterate onboarding series for new subscribers that highlight our case for support and warmup potential donors. | |||
* Establish a system that allows us to reliably identify first-time gifts from new donors. | |||
* Run 8 conversion tests implementing best practices for converting subscribers to first-time donors - (recalibrate targets after the first tests). | |||
* Ensure AI & Love, AI & Bias, AI & Data, YouTube Regrets campaigns in H1 include significant onboarding and donor conversion email components. | |||
* Track and test post-petition modal solicitations. | |||
| Will Easton | | Will Easton | ||
|- | |- | ||
|} | |} | ||