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== Drumbeat: Phase One Web Site ==
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===Phase One Web Site Brief=== ==Overview & Goals==Mozilla Drumbeat will find and connect people, ideas and actions that make the web better. Drumbeat is launching a PHASE ONE web site. The major goals of this early, beta-type site are to: * '''Showcase compelling PEOPLE & PROJECTS making the web better.''' These are the two major content streams, and the heart of the site.* '''Crowdsource great new content'''. Make it easy for others to submit their own PEOPLE & PROJECT IDEAS, using templates and workflow we provide. * '''Showcase and get people excited about a big upcoming EVENT''': the Drumbeat Festival in June 2010. Make it sexy and trumpet key values: genius ideas, rubbing shoulders with the web’s leading lights, and the prospect of Internet “fame and fortune.” ''In addition, the Phase One site will:''* Encourage the best content to float to the top. Get an early sense of which project ideas have the most traction and interest with our audiences. Use a simple voting & reviewing layer (probably something like Digg) to make this easy.* Showcase local events. Trumpet the big festival event at the center -- but also local events and opportunities for participation around the edges and in your community.* Be easy to share socially and push content to the places people are already at. Avoid re-inventing the wheel or recreating redundant infrastructure. Embed or aggregate existing third-party tools and external content. ==Scope: Phase One vs. Phase Two==The emphasis for Phase One is RAPID prototyping and implementation. The goal is to get to a point quickly where we can invite others to crowd-source and populate great suggested ideas, action and people. Phase Two will be more robust and public-facing, with a greater emphasis on graphic design, scalability, a more robust back-end CMS, etc. == Your notes Technology approach / CMS & feedback CRM==Our latest thinking is that we may want to re-purpose an EXISTING Mozilla-led Drupal and CiviCRM install as Drumbeat's back-end platform, as a way to speed implementation and leverage more CRM muscle quickly. The new "Mozillians.org" site is still at the bug-fixing stage, but is now on these a stable staging platform. The "Groups" block will map to Drumbeat's "Projects" stream. https://mozillians.stage.mozilla.com/ Our goal is to give the Drumbeat site its own unique look and feel, ideally using our own theme and front-end page designs (see early iterations below). '''We need advice on the best way to tackle this.''' We need two sites that are similar in functionality and that share a CiviCRM back end. Are two installs needed? What's sustainable and secure? What's the best approach? ==Target Communities==Leaders and social entrepreneurs making the web better. The audience for this early "Phase One" site is more apt to be technologically inclined, and already understand the issues to a degree. In Phase Two we will aim more explicitly to get beyond the "techosphere," and reach a more mainstream audience. But for phase one, we can assume an audience of more mavens and insiders. ==Information Architecture== From an information architecture standpoint, the Phase One site is primarily about connecting PEOPLE and PROJECTS, plus raising awareness about a big upcoming EVENT, the Drumbeat Festival. The people and projects need to cross reference and relate to each other in multiple ways. We need the ability to easily associate a particular PERSON, for example, with a project they're backing. Plus then easily see the other people who are joining with them to work on that project. ==Timelines==The completed site will launch in early January.
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