* Be easy to share socially and push content to the places people are already at. Avoid re-inventing the wheel or recreating redundant infrastructure. Embed or aggregate existing third-party tools and external content.
==Emphasis on rapid proto-typing prototyping for Phase One==
The emphasis for Phase One is RAPID prototyping and implementation; we want to prioritize speed over perfection. The goal is to get to a point quickly where we can model fleshed out feature projects that show people the kinds of ideas Drumbeat is interested in, and then effectively crowd-source great new project ideas to get into the pipeline. Doing this in a fast, usable way is more important than building a perfect site. Phase Two will be more robust and public-facing, with a greater emphasis on graphic design, scalability, a more robust back-end CMS, etc.