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* Security:
= Information Goals =Objective: Build and deepen relationships with existing Firefox users.
Strategy: Execute a campaign that builds a stronger bond with our existing users by deepening their understanding of the Firefox mission, and the beauty of the Web. Encourage users to articulate what they love about the web in one word. Measurable goals:* 150,000 submissions (words and photos submissions)* 30,000 new email subscribers* 75,000 shares via email (TBD), Facebook, and Twitter* IRCData for Market Insights: #yourwebresponses from users about what the Web means to them
= Considerations =
