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Engagement/User Engagement/Content Promotion Process: Difference between revisions
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Engagement/User Engagement/Content Promotion Process (view source)
Revision as of 15:11, 15 February 2012
, 15 February 2012→Content Process
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= Content Process = | = Content Process = | ||
So you have a campaign, a project, a product enhancement - something AWESOME to talk about. Yay! To get it into the promotion pipeline | So you have a campaign, a project, a product enhancement - something AWESOME to talk about. Yay! To get it into the promotion pipeline:<br><br> | ||
<b>Step 1</b>. Send an email to Carmen Collins (ccollins AT Mozilla) with a proposal for content promotion. The information should be as detailed as possible, and err on the side of too much information, so we can balance priorities and promotion requests. Please include:<br> | |||
* Project | * Project | ||
* Audience/Who to Reach | * Audience/Who to Reach | ||
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* Any market research that may support your request for extended promotions | * Any market research that may support your request for extended promotions | ||
* How will you measure success? Desired outcome. | * How will you measure success? Desired outcome. | ||
** Here, think about your specific campaign. You want to move the needle to do X. Downloads? Votes on a contest? CTR? Think less about "I want to be successful about social or email or snippets." That's the goal of every campaign, and the user engagement team is on the hook for that. What goals are YOU on the hook for? Feel free to email Carmen with questions on this if you have them. | ** Here, think about your specific campaign. You want to move the needle to do X. Downloads? Votes on a contest? CTR? Think less about "I want to be successful about social or email or snippets." That's the goal of every campaign, and the user engagement team is on the hook for that. What goals are YOU on the hook for? Feel free to email Carmen with questions on this if you have them.<br><br> | ||
<b>Step 2</b>. Carmen compiles a "bucket list" of all the content requests, and presents the list to the channel owners. The channel owners then look at all the requests, best practices for their channel, goals for their channel, etc. and then we slot content promotion requests into the appropriate places.<br><br> | |||
<b>Step 3.</b> Carmen sends an email to the engagement team, and updates the Wiki, with a list of what will be promoted and where in that given month.<br><br> | |||
<b>Step 4.</b> If there's an objection, Carmen takes that back to the channel owners and we discuss from there. | |||
= Deadlines = | = Deadlines = | ||