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== How To Track Product Downloads == | == How To Track Product Downloads == | ||
Product download reports are useful for measuring the effectiveness of product download landing pages. For example you may have a marketing campaign that lands on the Firefox download page but for some reason the number of downloads is low. This could be due to any number of | Product download reports are useful for measuring the effectiveness of product download landing pages. For example you may have a marketing campaign that lands on the Firefox download page but for some reason the number of downloads is low. This could be due to any number of issues (e.g. a mis-configured marketing campaign, the site going down, etc...). A good place to start ruling things out is the landing page itself. Maybe there are several third party advertisements with similar looking download buttons confusing the user, maybe the download button is in a confusing spot, you get the picture. | ||
The best approach here is to let the data speak by adding some custom parameters to the landing pages and then creating a custom report. The metric we will use to measure the effectiveness of the landing page will be conversions (or conversion %). This is the number of product downloads divided by the total number of visits to the associated landing page. To capture this data we will need two parameters, one to track the loading of the landing page (WT.z_pdp, pdp is short for product download page) and the other to track the clicking of the download button (WT.z_convert). | The best approach here is to let the data speak by adding some custom parameters to the landing pages and then creating a custom report. The metric we will use to measure the effectiveness of the landing page will be conversions (or conversion %). This is the number of product downloads divided by the total number of visits to the associated landing page. To capture this data we will need two parameters, one to track the loading of the landing page (WT.z_pdp, pdp is short for product download page) and the other to track the clicking of the download button (WT.z_convert). | ||