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This page contains all of the important details for [http://blog.mozilla.org blog.mozilla.org] | This page contains all of the important details for [http://blog.mozilla.org blog.mozilla.org] | ||
<h1> Summary & Project Background </h1> | |||
<p>Currently, we have more than a dozen official Mozilla Blogs set up on different platforms. This raises several issues: Press, our users and even Mozillians often find it hard to find information they are looking for. The wide pool of channels also makes it difficult for our audiences to identify Mozilla's position on different industry developments. | |||
Currently, we have more than a dozen official Mozilla Blogs set up on different platforms. This raises several issues: Press, our users and even Mozillians often find it hard to find information they are looking for. The wide pool of channels also makes it difficult for our audiences to identify Mozilla's position on different industry developments. | </p><p>Right now, we are managing our blogs through separate instances of WordPress and Tumblr; they have different themes and login processes. The way we have been spreading content and information across various platforms in the past reflects our internal team structure to external audiences. Moving forward, we want our communication to clearly reflect “One Mozilla”: People should be able to get a holistic view of Mozilla, easily and at a single glance. | ||
</p><p>This is why the PR team, Creative, IT and WebDev have been working on consolidating Mozilla's blogging platform. Strategically rolling up Mozilla’s blogs onto a single platform will allow us to direct traffic more effectively and present our brand and our messages to community, press, and users more clearly. Mozilla is growing and we have a large content network that we want to leverage more strategically to fulfill our mission.<br /> | |||
Right now, we are managing our blogs through separate instances of WordPress and Tumblr | </p> | ||
This is why the PR team, Creative, IT and WebDev have been working on consolidating Mozilla's blogging platform. Strategically rolling up Mozilla’s blogs onto a single platform will allow us to direct traffic more effectively and present our brand and our messages to community, press, and users more clearly. Mozilla is growing and we have a large content network that we want to leverage more strategically to fulfill our mission.<br> | |||
= Goals = | = Goals = | ||