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MarketingGuide

341 bytes removed, 15:38, 27 July 2012
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Mozilla is a global community with shared values. We believe that the Internet is an integral component of modern life, and is therefore a public resource that must be open to all. And we believe that Free and Open Source software developed and promoted through transparent, community processes is the best way to realize this vision. We think these values are important, and we hope that everyone who wants to contribute to the Mozilla project takes the time to read the [http://www.mozilla.org/about/manifesto Mozilla Manifesto].
Mozilla does not have the advertising budget of a major corporation, and the hundreds of millions of users of Mozilla software have, (in almost all cases) found out about it by word-of-mouth, through their friends, family and acquaintances. In other words, it is the community that has made Mozilla what it is, by developing, testing and localizing software and documentation, and by marketing this software to the world. At Mozilla, what most organizations call marketing, we call [http://wiki.mozilla.org/Engagement engagement]. Mozilla is all about our users and rather than market to them in a traditional way, we prefer to connect and have conversations with them. The Engagement is divided into multiple teams of that work with the Mozilla community to speak with different audiences and share our story.
=Easy ways to get started=
==Join the Marketing Collective==
In 2012, the Marketing Collective will launch with many opportunities to collaborate with our [http://wiki.mozilla.org/Engagement Engagement] team and get involved in the projects above, as well as projects within product marketing, user engagement, design, pr and more. To find out more, please [https://wiki.mozilla.org/Marketing_Collective check out the Marketing Collective wiki].
==Localize email newsletter content==
Each month we send out the "Firefox & You" email newsletter with the latest tips and tricks to get the most out of your Firefox (sign up [http://www.mozilla.org/newsletter/ here]). We currently offer this newsletter in Spanish, French, German, Portuguese, and English. If you'd like to help localize and create Mozilla marketing content for your language, please email Jess at jdavis [at] mozilla [dot] com and Carmen at ccollins [at] mozilla [dot] com.
==Communications reps==
If PR is your passion, have a look at the Communications Reps program, a special interest . This group within Mozilla Reps, will provide provides volunteers the education, tools and infrastructure they need to get involved with Mozilla PR efforts. Please visit [https://wiki.mozilla.org/ReMo/SIGs/Communications the communications page] for more information.
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