Action is another name for things that happen and it should be phrased The process of doing something, typically to be achieve a goal. An action-oriented. Actions can be projectsproject, eventsevent, campaignscampaign, and anything that that has some kind of movement, change or creation. For example , instead of saying your project is "Acme website 2.0" , you call can make it an action by adding a verb as in "Launch Acme 2.0 website". Form: verb + thing