Thunderbird/Marketing/Goals/2011
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Contents
Goal 1: Engage Existing Users
Engage existing users on Facebook, SpreadThunderbird, and Mozilla Community.
Q1 Plan
- Define contributor opportunities, affiliate program, designs, tips/tricks blogging/writing force, marketing dev.
- Identify contributors from the different areas.
Goal 2: Launch Marketing Initiative
Need to launch exciting marketing initiative, created by and for the Thunderbird community.
Q2 Plan
- Brainstorm opportunities.
Goal 3: Foster contributor participation
Maintain relationships and interest in participation.
