Webmaker/Localization

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Goal: 2K localizers

2,000 active localization contributors by Dec 31. We will ship 600 new localization contributors in Q4. This means growing the number of active MoFo localization contributors from 1,355 (Sep 15) to 2,000 by end of Dec.
  • Fun fact: localization is our 2nd largest source of contributors right now. It's a quiet powerhouse for 10K!
  • BUT: we aren't really resourcing it right now. It needs focus and champions. 
  • If we succeed: localization will account for 20% of our 2014 goal. Rawr! 

[oct3]

ID Summary Whiteboard Assigned to Status
1068935 Schedule Transifex Bootcamp training [oct3] [localization] Ali Al Dallal [:alicoding] RESOLVED
1071582 Get Transifex Live working on Webmaker.org [localization] [oct3] Ali Al Dallal [:alicoding] RESOLVED
1071585 Document localization requirements for Fall Campaign [localization] [oct3] Michelle Thorne RESOLVED
1074226 Run Transifex training for Webmaker team [localization] [oct3] Ali Al Dallal [:alicoding] RESOLVED

4 Total; 0 Open (0%); 4 Resolved (100%); 0 Verified (0%);

[oct17]

ID Summary Whiteboard Assigned to Status
984487 Increase awareness of locales we support in our apps, sites [oct17][localization][design] Ali Al Dallal [:alicoding] RESOLVED
1071589 Document localization requirements for EOY campaign [localization] [oct17] Andrea Wood [:andreawood] RESOLVED
1074283 "?" character getting added to urls from language picker [localization][oct17] Ali Al Dallal [:alicoding] RESOLVED
1074292 Allow /Resources landing page to be localized [localization][resources][oct17] Aki Rose Braun [:akirose] RESOLVED
1074451 Make Login localizable [login][oct17][localization] Chris DeCairos (:cade) RESOLVED
1075763 Design "Remix Your School" page [localization] [oct17] [wizard] [fallcampaign] Cassie McDaniel [:cassiemc] RESOLVED
1082564 Design page for Make Your Music Video [localization] [oct17] [wizard] [fallcampaign] Cassie McDaniel [:cassiemc] RESOLVED
1082565 Design page for Private Eye [localization] [oct17] [wizard] [fallcampaign] Cassie McDaniel [:cassiemc] RESOLVED

8 Total; 0 Open (0%); 8 Resolved (100%); 0 Verified (0%);

[oct31]

ID Summary Whiteboard Assigned to Status
934662 Design banner that displays automatically if current locale is not 100% localized [design-debt] [localization] [oct31][design] Ricardo Vazquez [:ricardo] RESOLVED
1074285 Design an optimized 'submit a resource' CTA for localization [localization][resources][oct31] Ricardo Vazquez [:ricardo] RESOLVED
1074913 Build these three "Event Wizard" guides as pages on Webmaker.org [localization] [oct31] [wizard] [fallcampaign] Ali Al Dallal [:alicoding] RESOLVED

3 Total; 0 Open (0%); 3 Resolved (100%); 0 Verified (0%);

[nov14]

ID Summary Whiteboard Assigned to Status
934662 Design banner that displays automatically if current locale is not 100% localized [design-debt] [localization] [oct31][design] Ricardo Vazquez [:ricardo] RESOLVED
1074285 Design an optimized 'submit a resource' CTA for localization [localization][resources][oct31] Ricardo Vazquez [:ricardo] RESOLVED
1074913 Build these three "Event Wizard" guides as pages on Webmaker.org [localization] [oct31] [wizard] [fallcampaign] Ali Al Dallal [:alicoding] RESOLVED

3 Total; 0 Open (0%); 3 Resolved (100%); 0 Verified (0%);

[nov28]

ID Summary Whiteboard Assigned to Status
934662 Design banner that displays automatically if current locale is not 100% localized [design-debt] [localization] [oct31][design] Ricardo Vazquez [:ricardo] RESOLVED
1074285 Design an optimized 'submit a resource' CTA for localization [localization][resources][oct31] Ricardo Vazquez [:ricardo] RESOLVED
1074913 Build these three "Event Wizard" guides as pages on Webmaker.org [localization] [oct31] [wizard] [fallcampaign] Ali Al Dallal [:alicoding] RESOLVED

3 Total; 0 Open (0%); 3 Resolved (100%); 0 Verified (0%);


Strategy


  • Growth. Push Webmaker to top of Transifex again. 90% of our localizers come from the Transifex community. 
  • Re-activation. Re-engage dormant localizers. People who were active localizers, but aren't any longer. 
  • Overlap. Focus on layering localization in as an explicit part of other campaigns and things we're already doing. 
    • (e.g., MozFest, Fall campaign, Lat Am train the trainer, etc.) 

Localization Campaigns

  • Fall Campaign
    • How localization fits: [please fill in here]
  • Lat Am train the trainer events
    • How localization fits: [please fill in here]
  • /resources section
  • MozFest
    • Localization focus:
  • End of Year campaign
    • Localization requirements:

Tactics

  • Language completion. Need to engage with the community to push toward full language completion. 
  • Comms. Spread the word about localization work
    • blog post. announcing our goal and plans. 
    • localization events
    • send Transifex announcements
    • Join IRC on Mozilla Network for locales we want to focus on
  • Training. Share knowledge around Transifex / best practises. Spread what's in Aali's head.
  • RTL. Finish Right-To-Left. Make sure they're implemented on all apps and pages.
  • QA. Do QA on all pages. Ensure all strings are uploaded to Transifex
  • User testing. Do more user-testing on localized pages to see our translation process.

Process improvements:
  • Answer questions in Transifex from users related to strings
  • Talk to people in Mozilla's irc channels to keep people active
  • Change roles for translators (e.g., make reviewer)
  • Manage languages (add new)
  • Co-ordinate with devops for shipping new languages.
  • Manage github repos and Transifex for automatic resource syncing
  • Uploading new resource files
  • Communicating with Transifex support (e.g., spam)
  • Communicating with Transifex translators (e.g., "New resource added, please translate...")

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