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Webmakers/Communications

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Contents

Communications Channels

Channel Description Audience Content Primary CTAs
MoCo blog Supporters, Makers, Mentors Fundraising, Mission + Campaigns, Product Updates, Press, Event Review Discover Webmaker
MoFo Blog: (coming soon) Supporters, Makers, Mentors Campaigns, Product Updates, Press, Event Review Explore Webmaker
@Mozilla Supporters, Makers, Mentors All Types + Join/Follow Dive into Webmaking
@webmaker Makers Projects, Makes, Entertainment, Culture, Product Updates, Press Be a Webmaker
facebook.com/Mozilla Supporters, Makers Campaigns, Product Updates, Press, Event Review Know Webmaker
G+ Community Mentors Networking, Events, Support, Reporting , Demos, Curriculum, Assets Collaborate
Webmaker mailing list / newsgroup Makers, Mentors Networking, Events, Support, Reporting , Demos, Curriculum, Assets + Projects, Makes, Entertainment, Culture, Product Updates, Press Discuss Webmaker
Email Everyone Supporters Fundraising, Mission + Join/Follow Support Webmaking

Other Channels

Get your story on Channel

Process:

  • File a communications ticket using Bugzilla. We made it easy for you -- just click here!
  • mzl.la/comms_bug


Turnaround:

  • Consider timing - how much do you need?
1 month 3 weeks 2 weeks 1 week
Website content strategy and copy Graphic Design & Branding Email List Social Media
Mozilla Homepage Messaging & Writing Mozilla Blog Webmaker Blog
Firefox Snippet Press outreach


Making Great Messaging

Original Sources:

  • internal: Mitchell Baker, Mark Surman, MoCo Blog, MoFo blog, Hive Learning Network, Webmaker Team blogs (popcornjs, openbadges), Webmaker-Product sites (Webmaker.org, OpenBadges), Webmaker-Event site (Mozfest, GameOn), Staff blogs, Community Channels & Blogs (Reps, Mentors & Mentees)
  • external: Press, MoCo channels, Funders, Partners, External Communities, Comrades (peers like Wikipedia, DIY, Facebook), Big Busy Web (Reddit, Buzzfeed), Makers Sharing, Makers on Channels


Audiences:

  • Supporters, Makers, Mentors


Content Types

  • News = Campaigns, Product Updates, Press, Event Review
  • Content = Projects, Makes, Demos, Curriculum, Assets
  • Community = Networking, Events, Support, Reporting
  • Mozillians = Fundraising, Mission


Calls-to-action

  • Know This - read this, learn this, report this, contribute this
  • Do Things- use it, attend it, make it, build it, earn it
  • Make Stuff - join, make, share, help, teach, get


Calendars & Events



Community Calls

Audience.png

COMMUNITY CALLS are where Mozilla community members get together to give updates and work in the open.


News and Press

News-kid.png

News


Press Coverage


Newsmakers

Twitter lists


How Tos, OnRamps and Guides

HowTos

  • How to get added to Planet Mozilla.
    • Planet Mozilla = the BIG firehose. Includes posts from the entire Mozilla universe
  • How to get added to Planet Webmaker:
    • email your feed to Ross Bruniges ( ross AT mozillafoundation DOT org )
    • Planet Webmaker = MEDIUM-sized drinking fountain. Includes post only from the Mozilla Webmaker community


OnRamps

  • Subscribe to the Webmaker Mailing List HERE


Get Involved Guides

Communications Assets

Style Guide


Logos & Graphics Support Materials


Boilerplate & Written Materials

FAQ

Policies

(coming soon)