Metrics Dashboard Spec

Display The Following

• Unique Snippet Name
• Number of Impressions
• Number of Clicks
• Calculated Percentage CTR

Allow For

• Breakdown by Geo (based on ip address from log)
• Breakdown by Language
• Search By Snippet Name
• Restrict By Date

Account For

• The number of impressions is sampled at 10%, the number of clicks is sampled at 100%. To provide an accurate %CTR the number of clicks must be sampled at the same rate. We agreed this "down-sampling" would happen within the reports.
• Reports must handle future changes to percentage of impressions collected to preserve historical data.

The above is based on this google doc provided by Lforrest and feedback from Anurag and Mkelly.