Engagement/Lifecycle Marketing/Engagement Newsletter: Difference between revisions

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= Engagement Newsletter =
= Engagement Newsletter =
<h2>Guide</h2>
Jessilyn Davis


<h2>Beneficiaries</h2>
'''Guide: '''[https://mozillians.org/u/JessDavis Jessilyn Davis]
Mozillians (paid staff and vouched contributors)


<h2>Why</h2>  
'''Beneficiaries:''' [https://mozillians.org Vouched Mozillians] <br>  
To keep Mozillians informed of the Engagement Team's latest projects and campaigns and explain why it matters to the Project.


<h2>The Idea</h2>  
'''Why:''' To keep Mozillians informed of the Engagement Team's projects and campaigns, explain why it matters to the Project, and provide ways for people to find out more and get involved.<br>  
Send a quick and pretty newsletter each month recapping the highlights of the Engagement team, what we're up to in the coming months, and how people can get involved if they're interested.
 
'''Timing:''' First Tuesday of each month (recapping the past month)<br>
 
<br>
 
= Format  =
 
*'''Opening - [[https://mozillians.org/u/cbeard Chris]] (will send from Chris's address) '''
**Theme of month or top-line summary.<br>
 
*'''Engagement Highlights (1-2) [written by owner of the project; ties back to top-line summary; links to wiki for more information] '''
**Program Title
***What it was:
***Why we did it:
***Results:<br>
 
*'''2013 Goals by the Numbers '''
**Desktop ADI [[https://mozillians.org//u/lforrest Laura]]
**Android ADI [Sam]
**FirefoxOS [[https://mozillians.org/u/grace Grace]]<br>
 
*'''Press Highlights [[https://mozillians.org/u/sprior Shannon]] '''
**2 or 3 major articles
**Answer the "So what?" question of why these particular articles were important to the Project<br>
 
*'''Lighting Spotlight [written by owner of the project] '''
**Delve into someone's job/project that would be interesting for all Mozillians to know.
***Examples:
***How do we use Social Media &amp; Why
***When do we use Email vs. Social Media
***One Mozilla Style Guide
***How to make a good demo
***Exciting Community highlight<br>
 
*'''What's Up Next [[https://mozillians.org/u/JessDavis Jess]] '''
**2 sentences about what's up for next month (with links to their wiki project pages)
**Links to wiki to find out more about Engagement<br>

Latest revision as of 14:53, 17 May 2020

Engagement Newsletter

Guide: Jessilyn Davis

Beneficiaries: Vouched Mozillians

Why: To keep Mozillians informed of the Engagement Team's projects and campaigns, explain why it matters to the Project, and provide ways for people to find out more and get involved.

Timing: First Tuesday of each month (recapping the past month)


Format

  • Opening - [Chris] (will send from Chris's address)
    • Theme of month or top-line summary.
  • Engagement Highlights (1-2) [written by owner of the project; ties back to top-line summary; links to wiki for more information]
    • Program Title
      • What it was:
      • Why we did it:
      • Results:
  • 2013 Goals by the Numbers
    • Desktop ADI [Laura]
    • Android ADI [Sam]
    • FirefoxOS [Grace]
  • Press Highlights [Shannon]
    • 2 or 3 major articles
    • Answer the "So what?" question of why these particular articles were important to the Project
  • Lighting Spotlight [written by owner of the project]
    • Delve into someone's job/project that would be interesting for all Mozillians to know.
      • Examples:
      • How do we use Social Media & Why
      • When do we use Email vs. Social Media
      • One Mozilla Style Guide
      • How to make a good demo
      • Exciting Community highlight
  • What's Up Next [Jess]
    • 2 sentences about what's up for next month (with links to their wiki project pages)
    • Links to wiki to find out more about Engagement
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