Engagement/Lifecycle Marketing/Engagement Newsletter: Difference between revisions
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*'''Opening - [[https://mozillians.org/u/cbeard Chris]] (will send from Chris's address) ''' | *'''Opening - [[https://mozillians.org/u/cbeard Chris]] (will send from Chris's address) ''' | ||
**Theme of month or top-line summary. | **Theme of month or top-line summary.<br> | ||
*'''Engagement Highlights (1-2) [written by owner of the project; ties back to top-line summary] ''' | *'''Engagement Highlights (1-2) [written by owner of the project; ties back to top-line summary; links to wiki for more information] ''' | ||
**Program Title | **Program Title | ||
***What it was: | ***What it was: | ||
| Line 30: | Line 30: | ||
**2 or 3 major articles | **2 or 3 major articles | ||
**Answer the "So what?" question of why these particular articles were important to the Project<br> | **Answer the "So what?" question of why these particular articles were important to the Project<br> | ||
*'''Lighting Spotlight [written by owner of the project] ''' | *'''Lighting Spotlight [written by owner of the project] ''' | ||
| Line 42: | Line 38: | ||
***One Mozilla Style Guide | ***One Mozilla Style Guide | ||
***How to make a good demo | ***How to make a good demo | ||
***Exciting Community highlight | ***Exciting Community highlight<br> | ||
<br> | *'''What's Up Next [[https://mozillians.org/u/JessDavis Jess]] ''' | ||
**2 sentences about what's up for next month (with links to their wiki project pages) | |||
**Links to wiki to find out more about Engagement<br> | |||
Latest revision as of 14:53, 17 May 2020
Engagement Newsletter
Guide: Jessilyn Davis
Beneficiaries: Vouched Mozillians
Why: To keep Mozillians informed of the Engagement Team's projects and campaigns, explain why it matters to the Project, and provide ways for people to find out more and get involved.
Timing: First Tuesday of each month (recapping the past month)
Format
- Opening - [Chris] (will send from Chris's address)
- Theme of month or top-line summary.
- Theme of month or top-line summary.
- Engagement Highlights (1-2) [written by owner of the project; ties back to top-line summary; links to wiki for more information]
- Program Title
- What it was:
- Why we did it:
- Results:
- Program Title
- Press Highlights [Shannon]
- 2 or 3 major articles
- Answer the "So what?" question of why these particular articles were important to the Project
- Lighting Spotlight [written by owner of the project]
- Delve into someone's job/project that would be interesting for all Mozillians to know.
- Examples:
- How do we use Social Media & Why
- When do we use Email vs. Social Media
- One Mozilla Style Guide
- How to make a good demo
- Exciting Community highlight
- Delve into someone's job/project that would be interesting for all Mozillians to know.
- What's Up Next [Jess]
- 2 sentences about what's up for next month (with links to their wiki project pages)
- Links to wiki to find out more about Engagement