Mozilla.org/Redesign/Questionnaire

Happy Cog has provided us with a questionnaire to fill out to get a better understanding of the mozilla.org redesign. We've reproduced it below.

Goals & Strategies

User Goals

• Who are the core users of the site? How old are they? More demo info, please.
  • The core users are Mozilla community member. They range in age from 13 to 60 and beyond. There's no set demographic for who participates in the Mozilla community. Traditionally, community members have been male programmers, but this has grown quite a bit and now includes programmers, testers, marketers, writers, designers, and more of both sexes, all races, and every continent in the world.
• What does the user want to accomplish when they arrive at the site? What is the primary action you would like them to take?
  • We believe people are coming to the site to find some information about the community. Many people will be looking for how to download Firefox or Thunderbird, but others will be wanting to find out about other parts of the Mozilla community (such as a link to the Romanian localization community's web site).
• How long do you want them to stay on the site?
  • Some users will stay quite a while as they delve into Mozilla and learn more about it. Most will likely stay on the site for a short period (seconds or minutes) as they're handed off to an affiliate site.
• Do you expect that they’ll have the latest technologies/browsers/plugins?
  • We *hope* they will, but some certainly won't. We'll provide some browser stats for current visitors and aim to provide the site in terms all of them can view. We may want to take the opportunity to teach people with older browsers about the benefits of new browsers and new web standards. For instance, if we host a video on the site, we could insert a short introduction about open standards for anyone who needs to use a plug-in to access the video.
• What are the five most important things the home page MUST have? Why?
  • This is a challenge since the community is big and diverse and there's a lot of content that is important to feature. We'll need to work through this, but an initial list includes:
    • Some intro text about Mozilla (seems obvious but there's not really any intro text in the current design)
    • A call-out for Installing Firefox/Thunderbird
    • A feed from and a link to Planet Mozilla (maybe also one other news feed?)
    • A Donate button
    • Perhaps a button for the Mozilla Store

Marketing Goals and Strategies

• What are your current marketing goals? How will you promote this thing? Word-of-mouth? Blogs? Press? All of the above?
  • Our users will arrive from all over, but most of them will know mozilla.org through word-of-mouth and blogs. Many visitors will already be members of the community and will know mozilla.org because of their interactions with other Mozilla properties. New visitors to the site will likely have heard about it through a blog or link from a different Mozilla property (like mozilla.com).
• Do you have any existing campaigns established? Do you have documentation for them?
  • mozilla.org has never been traditionally marketed and there's no intention to change this.

UX/Information Architecture

• What other sites out there do you feel does a great job from an experience point of view? Why?
• How are you envisioning the navigation working? Why?
• Are you of the feeling ‘less is more’ (37 Signals approach), or give them the works (Microsoft)?
• Do you like fixed width or liquid layouts? Why? What resolution do you want to support (if fixed)?
• What words (category labels) do you feel would be meaningful to your audience?
• What content is searchable? Will there be metadata for content?

Content

• Who creates the content for the site? Is it written?
• Whose responsibility is it to make content edits?
• How often will the content be refreshed?
• Will you syndicate content via RSS? What types of content?
• Do you know what types of content your users will want?
• Do you ever anticipate adding an e-commerce component to this?
• Do you plan on implementing forums as well as chat?