Evangelism/MDNPlans/Requirements

MDN Components

Creative [Jay]

• Logo for Mozilla Developer Network (MDN)
  • Created temporary "logo" based on current Hacks blog theme.
  • TODO: Write creative brief including input from team and send to Sean Martell
• developer.mozilla.org (MDC) Refresh
  • New header and footer based on new MDN logo
    • v1 for survey: http://creative.mozilla.org/designs/521
    • v1 for newsletter: http://creative.mozilla.org/designs/520
  • Improved site layout for home page, category pages, and reference pages (and any other critical page types)
  • Design elements for tags, references, comments, and user profiles
• Hacks Blog [see Websites section for more info]
  • New design for site navigation and architecture (menus, breadcrumbs, etc)
  • Design elements for Demo Gallery
  • Facebook, Twitter, and YouTube icons
• Other stuff
  • Logo for Mozilla User Groups (MUGs)
  • MDN and Hacks affiliate buttons
  • MDN and Hack Personas

Survey [Alix]

• Take the survey
• Survey developers to understand their current level of satisfaction with Firefox and Mozilla and get input to build/improve MDN
• Tool: surveygizmo
• Success metrics:
  • number of respondents, goal is at min 1,000, ideally 5,000
• Todo:
  • Create initial draft (done)
  • Validate questionnaire (done)
  • legal check (done)
  • Create template and thank you page, stage survey (done)
  • Launched 10/27

Newsletter [Alix]

• Biweekly newsletter highlighting what's new for web developers (web updates, tools, new hacks/demos, standards)
• More details
• Success metrics:
  • Subscribers
  • Open rate
  • Click rate for external links?
• Status: template & subscription form set up. Now drafting pilot.

Website(s) [Jay]

• Hacks [P1]
  • Hacks Refresh Details
  • Improve layout for home page
    • Increase width of content block
    • Navigation for Blog, Articles, Demos, People, etc.
    • Clean-up sidebar
    • Add Twitter, Facebook, YouTube icons/links
    • Add ShareThis to encourage sharing
    • Fix search (integrate Google search?)
  • Index all content by topic/category/tag
  • Add Directory of Articles
  • Add Demo Gallery

• MDC [P2]
  • Setup MDC staging/production process
  • Quick Wins
    • Improve layout for home page [wireframe coming soon]
    • Improve site architecture (organize references, articles, news, etc) [outline coming soon]
    • Fix SEO
    • Fix Re-Captcha
    • Fix search (integrate Google search?)
    • Improve layout and visual elements for critical pages/sections [TBD]
  • Community Enhancements
    • Enable user/developer profiles + Gravatars
    • Comments for specific content types
    • Hook up to CRM solution [TBD]
    • Rating of content
    • Fix localization
    • Editor - it sucks, should probably use wiki markup and need some semantic markup for programming documentation
  • Future
    • Single Sign-on (integrate with other sites)
    • Promote Add-ons, Mobile, etc.

• Metrics
  • Setup reports on Urchin 6 to determine common navigation paths and monitor key metrics
  • Track: searches, top articles, demos viewed, links shared, tweets/re-tweets, page edits, comments, new accounts, active accounts

Content [All]

• Developer notes
• News & Updates
• Awesome Demos
• Reference pages
• Newsletter topics
• Blog posts
• Standards docs
• White papers?

Outreach [All]

• Twitter: @mozhacks, @firefox (for announcement)
• MDC
• Hacks.mozilla.org
• Web-tech blog
• Mozilla blog
• dev-news
• mozilla.dev.web-development
• Start page snippets? (ex: Are you a web developer? Join/check out the Mozilla Developer Network)

Metrics [Alix]

• Migrate MDC to Urchin 6 (bug 523841) or Omniture
• Define metrics for overall MDN activities
• Metrics for MDN web properties

We Need

• Design and IA
• Webdev
• QA
• Marketing
• Metrics