Choice Campaign: Difference between revisions
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=== QA === | === QA === | ||
* Stephen | * Stephen and Krupa attended kick off meeting. | ||
* | * Browsers to be tested: IE 7 and 8, latest versions of Fx, Chrome and Safari | ||
* Zemoga also can do some testing (mike can you add here) | |||
=== IT === | === IT === | ||
Revision as of 23:59, 17 February 2010
Choice Campaign
The European Commission has ruled that users of a Windows PC in Europe who are still browsing the Web with IE browser will see a Browser Choice screen to make an active choice for a new browser.
In conjunction with the settlement and the "ballot screen" and the "browserchoice.mozilla.org" (See bug 537227) projects, Mozilla's Marketing community will launch the "Open To Choose" campaign to promote further awareness about the choice users have. The campaign will function primarily as a blogging campaign on a new Mozilla website.
Goals
- Make people aware of browser choice and why it’s important
- Ensure people can actively make an informed choice – “Rock the Vote”
- Create or amplify association with a Web that has human values
- Start a longer-term story arc, provide on-ramps for people to engage with Mozilla
Strategy
- Lead by our beliefs: we’re helping people take control over their experience and be who they want to be
- Create a strong high-level core framework that enables local autonomy
Elements
The 5 Years campaign will be based around the following key elements:
Website
- Page will be hosted at opentochoice.org (.com and .net have also been purchased).
- Bug to get url on Moz servers: https://bugzilla.mozilla.org/show_bug.cgi?id=545957 (probably need a cert for WP logins)
- Design is being done by whywaitdigial in London, UK.
- Development will be out sourced to Zemoga. See below.
Video
- Short video which tells our story in a compelling, entertaining, and engaging way.
- Rough structure includes: showing what the web was like in 2004, explaining the process of how Firefox was built and spread around the globe, what we've accomplished in the last 5 years and our vision for the future.
- The video will be made available to all our l10n teams to work on localizing subtitles.
Community Participation
PR
- Barbara completing
Dependencies
Marketing/Evangelism
- Jane - Project Manager
- WhyWaitDigital - Web Design
- Irina - Community Partipation
Design
Legal
WebDev
- Development will be out sourced to Zemoga
- Zemoga to start work Feb 12th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work
- Specs XXX
l10n
- Target Locales
- We will start with 5 locales to translate the letter: de, es, fr, it, and pl. For Monday Feb22.
- We will then start an opt-in thread on the dev-l10n newsgroup for other locales who choose to participate) possibly 17 more.
- Bugs:
- Localize "opentochoice.org" Marketing Campaign V0.5 https://bugzilla.mozilla.org/show_bug.cgi?id=546587
Metrics
- Blake assisting us with getting metrics in place:
- Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=546587
QA
- Stephen and Krupa attended kick off meeting.
- Browsers to be tested: IE 7 and 8, latest versions of Fx, Chrome and Safari
- Zemoga also can do some testing (mike can you add here)
IT
- IT / Production Acceptance: https://wiki.mozilla.org/IT/Production_Acceptance/ChoiceCampaign
Schedule
SHIP SCHEDULE - COMING