Engagement/SEM Program

This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.

Project Description

This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.

Project Purpose & Details

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Project Information

Specs

• Interaction wireframes PDF
• Prototype
• Mockup
• Copy

Website Information

• Code name: Firefox 31 Privacy campaign
• Prod URL: TBD
• Code Repo: https://github.com/mozilla/bedrock

Team

The primary and secondary contacts for each role of this project:

• Content owner - Greg Jost
• Product owner - Jennifer Bertsch
• Project Manager - Mike Alexis
• Developers - Alex Gibson
• L10N: en-US only (maybe de and pt-BR)
• Designer - Lee Tom
• Copy - Matej Novak
• QA - Raymond
• UX - Holly Habstritt
• Legal - Mika
• Privacy - Alex Fowler
• Metrics - Hamilton Ulmer
• Product Marketing: Eric Petitt
• Creative lead: John Slater

RASCI

• RASCI

Project Management

• bug 1019078 Project Tracking Bug
• Project plan

Meetings

• Kick-off 2014-06-06
• Brainstorm 2014-06-09
• Weekly Status 2014-06-12
• Data visualization 2014-06-17
• Weekly Status 2014-06-19

Key Deliverable Bugs

• bug 1019078 Project Tracking Bug