Engagement/SEM Program: Difference between revisions

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The primary and secondary contacts for each role of this project:
The primary and secondary contacts for each role of this project:


* Content owner - Greg Jost
* Brand - Greg Jost
* Product owner - Jennifer Bertsch
* Product marketing desktop - Winston Bowden
* Project Manager - Mike Alexis
* Product marketing Android - Arcadio Lainez
* Developers - Alex Gibson
* Web Prod - Chris More
* L10N: en-US only (maybe de and pt-BR)
* Legal - Liz Compton
* Designer - Lee Tom
* SUMO - Michael Verdi
* L10N: TBD
* Copy - Matej Novak
* Copy - Matej Novak
* QA - Raymond
* Metrics - Gareth Cull
* UX - Holly Habstritt
* Agency contact - TBD
* Legal - Mika
* Privacy - Alex Fowler
* Metrics - Hamilton Ulmer
* Product Marketing: Eric Petitt
* Creative lead: John Slater


==RASCI==
==RASCI==


* [https://docs.google.com/a/mozilla.com/spreadsheets/d/13thi8iyVh65ecDOS3pG4ShwsynYZEc_jADe67FQo2z4/edit#gid=0 RASCI]
* []


= Project Management =
= Project Management =

Revision as of 15:20, 24 June 2014


This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.

Project Description

This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.


Project Purpose & Details

  • []

Project Information

Specs

  • []

Website Information

Team

The primary and secondary contacts for each role of this project:

  • Brand - Greg Jost
  • Product marketing desktop - Winston Bowden
  • Product marketing Android - Arcadio Lainez
  • Web Prod - Chris More
  • Legal - Liz Compton
  • SUMO - Michael Verdi
  • L10N: TBD
  • Copy - Matej Novak
  • Metrics - Gareth Cull
  • Agency contact - TBD

RASCI

  • []

Project Management

Meetings

Key Deliverable Bugs

End of Life Plan