Latest revision as of 13:04, 25 June 2014

This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.

Project Description

This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.

Project Purpose & Details

Objectives

This proposal is to define and implement a consistent SEM strategy that helps us:

Reclaim our brand terms from poachers
Test paid versus organic efficiencies
Test and improve messaging
Support downloads of Firefox desktop and mobile with targeted efforts

Requirements

Team

The primary and secondary contacts for each role of this project:

Brand - Greg Jost
Product marketing desktop - Winston Bowden
Product marketing Android - Arcadio Lainez
Web Prod - Chris More
Legal - Liz Compton
SUMO - Michael Verdi
L10N - TBD
Copy - Matej Novak
Metrics - Gareth Cull
Agency contact - TBD

RASCI

[]

Project Management

Meetings

[]

Key Deliverable Bugs

End of Life Plan

@@ Line 11: / Line 11: @@
 = Project Purpose & Details  =
-* [https://docs.google.com/a/mozilla.com/document/d/1b-bDl6eo4ExiLjyeOZzIEL_monTo6YauB92ij1BpiKU/edit]
+== Objectives ==
+This proposal is to define and implement a consistent SEM strategy that helps us:
+* Reclaim our brand terms from poachers
+* Test paid versus organic efficiencies
+* Test and improve messaging
+* Support downloads of Firefox desktop and mobile with targeted efforts
-= Project Information =
+== Requirements ==
-== Specs ==
-* [http://cl.ly/3B2P2c0K100Y Interaction wireframes PDF]
-* [https://www-demo3.allizom.org/en-US/privacy/campaign/ Prototype]
-* [http://cl.ly/image/1W020e0T2t3l Mockup]
-* [https://docs.google.com/a/mozilla.com/document/d/1R-2mpivPqGe58385U78anxIndJMox_tPBU6bISFVATw/edit?usp=sharing Copy]
-== Website Information ==
-* Code name: Firefox 31 Privacy campaign
-* Prod URL:  TBD
-* Code Repo: https://github.com/mozilla/bedrock
 = Team =
@@ Line 32: / Line 24: @@
 The primary and secondary contacts for each role of this project:
-* Content owner - Greg Jost
+* Brand - Greg Jost
-* Product owner - Jennifer Bertsch
+* Product marketing desktop - Winston Bowden
-* Project Manager - Mike Alexis
+* Product marketing Android - Arcadio Lainez
-* Developers - Alex Gibson
+* Web Prod - Chris More
-* L10N: en-US only (maybe de and pt-BR)
+* Legal - Liz Compton
-* Designer - Lee Tom
+* SUMO - Michael Verdi
+* L10N - TBD
 * Copy - Matej Novak
-* QA - Raymond
+* Metrics - Gareth Cull
-* UX - Holly Habstritt
+* Agency contact - TBD
-* Legal - Mika
-* Privacy - Alex Fowler
-* Metrics - Hamilton Ulmer
-* Product Marketing: Eric Petitt
-* Creative lead: John Slater
 ==RASCI==
-* [https://docs.google.com/a/mozilla.com/spreadsheets/d/13thi8iyVh65ecDOS3pG4ShwsynYZEc_jADe67FQo2z4/edit#gid=0 RASCI]
+* []
 = Project Management =
-* {{Bug|1019078}} Project Tracking Bug
+*
-* [https://app.smartsheet.com/b/publish?EQBCT=992bf486b24545df866a9893146d037b Project plan]
+*
 == Meetings ==
-* [https://etherpad.mozilla.org/firefox-31-privacy-campaign-kickoff-2014-06-06 Kick-off 2014-06-06]
+* []
-* [https://etherpad.mozilla.org/fx-31-privacy-messaging-brainstorm-2014-06-09 Brainstorm 2014-06-09]
+*
-* [https://etherpad.mozilla.org/fx-31-privacy-weekly-status-2014-06-12 Weekly Status 2014-06-12]
-* [https://etherpad.mozilla.org/fx-31-privacy-data-visualization-and-design-2014-06-17 Data visualization 2014-06-17]
-* [https://etherpad.mozilla.org/fx-31-privacy-weekly-status-2014-06-19 Weekly Status 2014-06-19]
 == Key Deliverable Bugs ==
-* {{Bug|1019078}} Project Tracking Bug
+*
 = End of Life Plan =

Engagement/SEM Program: Difference between revisions