Engagement/SEM Program: Difference between revisions

From MozillaWiki
Jump to navigation Jump to search
 
(8 intermediate revisions by the same user not shown)
Line 11: Line 11:
= Project Purpose & Details  =
= Project Purpose & Details  =


* []
== Objectives ==
 
This proposal is to define and implement a consistent SEM strategy that helps us:
= Project Information =
* Reclaim our brand terms from poachers
 
* Test paid versus organic efficiencies
== Specs ==
* Test and improve messaging
* Support downloads of Firefox desktop and mobile with targeted efforts


* []
== Requirements ==
*
 
== Website Information ==
 
* Code name: Firefox 31 Privacy campaign
* Prod URL:  TBD
* Code Repo: https://github.com/mozilla/bedrock


= Team =
= Team =
Line 30: Line 24:
The primary and secondary contacts for each role of this project:
The primary and secondary contacts for each role of this project:


* Content owner - Greg Jost
* Brand - Greg Jost
* Product owner - Jennifer Bertsch
* Product marketing desktop - Winston Bowden
* Project Manager - Mike Alexis
* Product marketing Android - Arcadio Lainez
* Developers - Alex Gibson
* Web Prod - Chris More
* L10N: en-US only (maybe de and pt-BR)
* Legal - Liz Compton
* Designer - Lee Tom
* SUMO - Michael Verdi
* L10N - TBD
* Copy - Matej Novak
* Copy - Matej Novak
* QA - Raymond
* Metrics - Gareth Cull
* UX - Holly Habstritt
* Agency contact - TBD
* Legal - Mika
* Privacy - Alex Fowler
* Metrics - Hamilton Ulmer
* Product Marketing: Eric Petitt
* Creative lead: John Slater


==RASCI==
==RASCI==


* [https://docs.google.com/a/mozilla.com/spreadsheets/d/13thi8iyVh65ecDOS3pG4ShwsynYZEc_jADe67FQo2z4/edit#gid=0 RASCI]
* []


= Project Management =
= Project Management =
* {{Bug|1019078}} Project Tracking Bug
*  
* [https://app.smartsheet.com/b/publish?EQBCT=992bf486b24545df866a9893146d037b Project plan]
*  


== Meetings ==
== Meetings ==


* [https://etherpad.mozilla.org/firefox-31-privacy-campaign-kickoff-2014-06-06 Kick-off 2014-06-06]
* []
* [https://etherpad.mozilla.org/fx-31-privacy-messaging-brainstorm-2014-06-09 Brainstorm 2014-06-09]
*
* [https://etherpad.mozilla.org/fx-31-privacy-weekly-status-2014-06-12 Weekly Status 2014-06-12]
* [https://etherpad.mozilla.org/fx-31-privacy-data-visualization-and-design-2014-06-17 Data visualization 2014-06-17]
* [https://etherpad.mozilla.org/fx-31-privacy-weekly-status-2014-06-19 Weekly Status 2014-06-19]


== Key Deliverable Bugs ==
== Key Deliverable Bugs ==


* {{Bug|1019078}} Project Tracking Bug
*


= End of Life Plan =
= End of Life Plan =

Latest revision as of 13:04, 25 June 2014


This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.

Project Description

This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.


Project Purpose & Details

Objectives

This proposal is to define and implement a consistent SEM strategy that helps us:

  • Reclaim our brand terms from poachers
  • Test paid versus organic efficiencies
  • Test and improve messaging
  • Support downloads of Firefox desktop and mobile with targeted efforts

Requirements

Team

The primary and secondary contacts for each role of this project:

  • Brand - Greg Jost
  • Product marketing desktop - Winston Bowden
  • Product marketing Android - Arcadio Lainez
  • Web Prod - Chris More
  • Legal - Liz Compton
  • SUMO - Michael Verdi
  • L10N - TBD
  • Copy - Matej Novak
  • Metrics - Gareth Cull
  • Agency contact - TBD

RASCI

  • []

Project Management

Meetings

  • []

Key Deliverable Bugs

End of Life Plan

Retrieved from "https://wiki.mozilla.org/index.php?title=Engagement/SEM_Program&oldid=992268"