Choice Campaign: Difference between revisions

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(Created page with '= Choice Campaign = This page covers details of the Five Years of Firefox Project. The page acts a a repository for project information, milestone tracking and dependencies. The…')
 
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= Goals  =
= Goals  =
   
   
* Tell our story on why we're here, what we've accomplished and where we're going.
* Make people aware of browser choice and why it’s important
* Bring awareness of Firefox's impact on the individual web experience and the browser industry as a whole
** Ensure people can actively make an informed choice – “Rock the Vote”
* Celebrate our accomplishments and come together even stronger for the next exciting chapter
* Create or amplify association with a Web that has human values
** Start a longer-term story arc, provide on-ramps for people to engage with Mozilla
 
=Strategy=
* Lead by our beliefs: we’re helping people take control over their experience and be who they want to be
* Create a strong high-level core framework that enables local autonomy


= Elements  =
= Elements  =

Revision as of 01:53, 11 February 2010

Choice Campaign

This page covers details of the Five Years of Firefox Project. The page acts a a repository for project information, milestone tracking and dependencies. The 5th anniversary of the Firefox 1.0 release is on November 9, 2009.

Goals

  • Make people aware of browser choice and why it’s important
    • Ensure people can actively make an informed choice – “Rock the Vote”
  • Create or amplify association with a Web that has human values
    • Start a longer-term story arc, provide on-ramps for people to engage with Mozilla

Strategy

  • Lead by our beliefs: we’re helping people take control over their experience and be who they want to be
  • Create a strong high-level core framework that enables local autonomy

Elements

The 5 Years campaign will be based around the following key elements:

Website

  • Page will be hosted on Spread Firefox (URL: www.spreadfirefox.com/5years)
  • Design is being created by Sean Martell (Mozilla Designer). See below.
  • Development will be out sourced to Zemoga. See below.


Video

  • Short video which tells our story in a compelling, entertaining, and engaging way.
  • Rough structure includes: showing what the web was like in 2004, explaining the process of how Firefox was built and spread around the globe, what we've accomplished in the last 5 years and our vision for the future.
  • The video will be made available to all our l10n teams to work on localizing subtitles.

Community Participation

Marcom

  • Ways we'll spread the word about this celebration
    • Start Page snippet (running for the entire month): "Firefox is turning 5! Join the celebration".
    • Promo on First Run/What's New pages
    • Other mozilla.com links
    • Promotion via Mozilla Blog and employee blogs
    • Spread Firefox
    • Social channels - Facebook, Twitter, etc
    • PR to tech and mainstream
    • Tag agreed: "#Firefox5"

Dependencies

Marketing/Evangelism

  • Jane - Project Manager
  • WhyWaitDigital - Web Design
  • Irina - Community Partipation



Design

Legal

WebDev

  • Development will be out sourced to Zemoga
  • Zemoga to start work Feb 12th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work
  • Specs XXX

l10n

  • XX

Metrics

  • Blake assisting us with getting metrics in place:
  • Bug:

QA

IT

Schedule

SHIP SCHEDULE - COMING

Retrieved from "https://wiki.mozilla.org/index.php?title=Choice_Campaign&oldid=201758"