Mozillians/Milestones/Phase3

Contributors and staff alike mention the difficulty for potential contributors to get started in contributing to Mozilla. There is no easy way to find a finite contribution to perform without having to go through, on average, 3 clickthroughs via on normal contributor channels (i.e. Mozilla Newsletter, Get Involved, etc.). The aim of this milestone is to deliver a set of solutions to increase the likelihood of participation from potential and new contributors.

Build up tools to help New Contributor Involvement

P1: Phonebook

Priority	Item	Status	Time Frame
P1	Privacy Controls	[ON TRACK]	Q1 2013
P1	New profile fields	[ON TRACK]	Q1 2013
P1	Display badges on profiles	[ON TRACK]	Q1 2013
P1	Allow restricted group membership	[ON TRACK]	Q1 2013
P2	Improve Profile editing UX	[ON TRACK]	Q1 2013
P2	Improve Profiles UX	[ON TRACK]	Q1 2013
P2	Improve sign-up flow	[ON TRACK]	Q1 2013
P2	Site banner	[ON TRACK]	Q1 2013
P3	Improve Groups UX	[ON TRACK]	Q1 2013

P3: Events Manager

Priority	Item	Status	Time Frame
P1	Employees and Comm. Leads can create events (including form to request schwag)	[ON TRACK]	Q3 2012
P1	Mozillians can join Events	[ON TRACK]	Q3 2012
P1	Mozillians can search for Events filtered by geography and sub-community	[ON TRACK]	Q3 2012

Community Data and Visualization

A public dashboard, updated daily, will need to be created that offers the following metrics for releases within this phase and previous phases.

Goal	Metrics Sources
Determine the growth our community	Volume of Mozillians' accounts over quarter Number of accounts created in AMO, SUMO, Bugzilla, Verbatim Percentage changes in visits to Mozillians.org vs. account creation
Determine new contributor characteristics per community	Volume of contributors across personal/official tags Percentage of contributors across personal/official tags against aggregate Volume of contributors per geographic location Percentages of contributors per geographic location against aggregate
Increase current contributor involvement	Volume of "goodfirstbugs" taken over quarter (comparison from previous quarters) Volume of testcases/testsuites run Volume of bugs filed into bugzilla over quarter (comparison from previous quarters) Trending of volume of contributors per geographic location against aggregate over lifetime of quarter

Promotions

We'll need a basic structure and plan as to how to send out applicable promotions to grow the community to greater numbers and activity. Phase 3 will be heavily promoted to our user engagement channels tied to the Firefox product.

Channel	Messaging	Audience
Web Services w/ user accounts	Promotions of the validity of the phonebook and benefits of joining the site	Contributors with user accounts on our various web services such as AMO, QMO, SUMO, etc.
User/product services and pages	Promotions of the usefulness of Mozillians.org and benefits of joining the site	Passive/Active contributors who use Firefox on our Nightly/Aurora/Beta channels
MozCom/Foundation/P2PU/Recruiting Events (fliers, emails, signup stations..)	Promotions of the usefulness of Mozillians.org and benefits of joining the site Explanation of educational and resume-building elements	New/Potential contributors who are passive (or less)