Retention: Difference between revisions
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== Firefox Retention | |||
== Firefox Retention 12 point plan == | |||
'''1. Change Firefox icon name to closer resemble action of getting to web''' | '''1. Change Firefox icon name to closer resemble action of getting to web''' | ||
Project Coordinator: Mike Beltzner | *Project Coordinator: Mike Beltzner | ||
'''2. Force the Firefox icon to easier to find location''' | '''2. Force the Firefox icon to easier to find location''' | ||
Project Coordinator: Mike Beltzner | *Project Coordinator: Mike Beltzner | ||
Lead: Jim Mathies | *Lead: Jim Mathies | ||
'''3. Alter the default browser settings path for better user choice''' | '''3. Alter the default browser settings path for better user choice''' | ||
Project Coordinator: Mike Beltzner | *Project Coordinator: Mike Beltzner | ||
Lead: Rob Strong | *Lead: Rob Strong | ||
'''4. Major outbound brand marketing program driving brand recognition and differentiation''' | '''4. Major outbound brand marketing program driving brand recognition and differentiation''' | ||
Project Owner: JT | *Project Owner: JT | ||
'''5. Improve download page and first run pages''' | '''5. Improve download page and first run pages''' | ||
Project Owners: David and John | *Project Owners: David and John | ||
'''6. Launch support.mozilla.com''' | '''6. Launch support.mozilla.com''' | ||
Project Owners: JT | *Project Owners: JT | ||
'''7. Make common plug-ins work out of the box''' | '''7. Make common plug-ins work out of the box''' | ||
Project Owner: dmoz | *Project Owner: dmoz | ||
'''8. Make add-ons and personas more accessible''' | '''8. Make add-ons and personas more accessible''' | ||
Project Owner: cbeard | *Project Owner: cbeard | ||
'''9. Make web feel more human''' | '''9. Make web feel more human''' | ||
Project Owner: Beltzner | *Project Owner: Beltzner | ||
'''10. Improve messaging through: blog.mozilla and other communication channels''' | '''10. Improve messaging through: blog.mozilla and other communication channels''' | ||
Project Owner: JT and John Slater | *Project Owner: JT and John Slater | ||
'''11. Stickier start page''' | '''11. Stickier start page''' | ||
Project Manager: Basil | *Project Manager: Basil | ||
'''12. Change Firefox icon to closer resemble action of getting to web''' | '''12. Change Firefox icon to closer resemble action of getting to web''' | ||
Project Manager: | *Project Manager: | ||
Revision as of 06:38, 30 July 2007
Firefox Retention 12 point plan
1. Change Firefox icon name to closer resemble action of getting to web
- Project Coordinator: Mike Beltzner
2. Force the Firefox icon to easier to find location
- Project Coordinator: Mike Beltzner
- Lead: Jim Mathies
3. Alter the default browser settings path for better user choice
- Project Coordinator: Mike Beltzner
- Lead: Rob Strong
4. Major outbound brand marketing program driving brand recognition and differentiation
- Project Owner: JT
5. Improve download page and first run pages
- Project Owners: David and John
6. Launch support.mozilla.com
- Project Owners: JT
7. Make common plug-ins work out of the box
- Project Owner: dmoz
8. Make add-ons and personas more accessible
- Project Owner: cbeard
9. Make web feel more human
- Project Owner: Beltzner
10. Improve messaging through: blog.mozilla and other communication channels
- Project Owner: JT and John Slater
11. Stickier start page
- Project Manager: Basil
12. Change Firefox icon to closer resemble action of getting to web
- Project Manager: