Choice Campaign: Difference between revisions

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**Comment on the [http://opentochoice.org/en/ open letter] (either as a comment on opentochoice.org or on your blog sending a trackback to the campaign site).  
**Comment on the [http://opentochoice.org/en/ open letter] (either as a comment on opentochoice.org or on your blog sending a trackback to the campaign site).  
**Write about open to choice on your favourite social networks.  
**Write about open to choice on your favourite social networks.  
**Write to bloggers, local media informing them about the open letter  
**Write to bloggers, local media informing them about the open letter.
*'''Localize!'''  
*'''Localize!'''  
**Translate open letter (if you haven't already; languages already covered: en, de, fr, sp, it, pl, ro).  
**Translate open letter (if you haven't already; languages already covered: en, de, fr, sp, it, pl, ro).  

Revision as of 06:01, 23 February 2010

Choice Campaign

The European Commission has ruled that users of a Windows PC in Europe who are still browsing the Web with IE browser will see a Browser Choice screen to make an active choice for a new browser.

In conjunction with the settlement and the "ballot screen" and the "browserchoice.mozilla.org" (See bug 537227) projects, Mozilla's Marketing community will launch the "Open To Choose" campaign to promote further awareness about the choice users have. The campaign will function primarily as a blogging campaign on a new Mozilla website.

The domain will be: opentochoice.org

Goals

  • Make people aware of browser choice and why it’s important
    • Ensure people can actively make an informed choice – “Rock the Vote”
  • Create or amplify association with a Web that has human values
    • Start a longer-term story arc, provide on-ramps for people to engage with Mozilla

Strategy

  • Lead by our beliefs: we’re helping people take control over their experience and be who they want to be
  • Create a strong high-level core framework that enables local autonomy

Website

Community Participation

This week's focus is getting the Open to Choice campaign off the ground. We need your help. Here's how:

  • Communicate & share your take:
    • Write a blog post on your local community website and/or personal blog about the letter.
    • Write about open to choice on your favourite social networks.
    • Comment on the open letter (either as a comment on opentochoice.org or on your blog sending a trackback to the campaign site).
    • Write about open to choice on your favourite social networks.
    • Write to bloggers, local media informing them about the open letter.
  • Localize!
    • Translate open letter (if you haven't already; languages already covered: en, de, fr, sp, it, pl, ro).
    • Translate affiliate buttons -- strings pending!
    • Send translations to browserchoice@mozilla.org.
  • Promote:
    • Follow @opentochoice and retweet (if you haven't already)
    • Start a thread in technology and FLOSS related forums and mailing lists about the browser choice screen.
  • Research & Report:
    • Do some research on future local events and the possibility of bringing Open to Choice there (doing a talk, having a booth, having a flyer distributed in the welcome pack, putting a banner on the event front page)
    • Become a browser choice screen watcher: did you see the browser choice screen pop-up on your screen? Send us an email, post it on your blog, Tweet about it (use the #opentochoice tag). Give details (country, time of day, choice of browser).

Dependencies

  • Jane - Project Co-rd
  • Sean Martell- Web Design
  • Irina - Community Participation
  • Morgamic - Mozilla Web Dev
  • Carlos - Zemoga Web Dev
  • Stephen D - QA
  • Matthew Z - IT
  • Blake - Metrics
  • Seth, Stas, Pascal C - L10n

Design

  • Sean Martell is the design lead.

Phase V0.5

Phase V1.0

  • Currently being worked on - to be completed Feb 18.

Legal

WebDev

l10n

  • Target Locales
    • We will start with 5 locales to translate the letter: de, es, fr, it, and pl. For Monday Feb22.
    • We will then start an opt-in thread on the dev-l10n newsgroup for other locales who choose to participate) possibly 17 more.

Metrics

QA

IT

Schedule

SHIP SCHEDULE

  • Website version V0.5 -- EN: Feb 19th
  • Website version V0.5 -- DE/FR/IT/ES/PL: Feb 22
  • Website version V0.5 -- Other locales: TBC
  • Website version V1.0 -- EN: TBC
  • Website version V1.0 -- DE/FR/IT/ES/PL and more: TBC


  • Website:
    • Design V0.5:
      • V0.5 Design completion - Feb 15: DONE
    • Functionality:
      • Twitter account / hashtag
      • Email sign up
    • Design V1.0:
      • V1.0 Design completion - Feb 18:
    • Functionality:
      • Community asset sharing
      • Twitter stream
      • Recent blog posts
  • Copy:
    • Copy V0.5:
      • V0.5 Copy completion - Feb 17: DONE
    • Copy V1.0:
      • V1.0 Copy completion - Feb ?: TBC
      • EN Snippet copy ready - Feb 19:
  • Web Dev Zemoga Team:
    • Dev V0.5:
    • Web dev V0.5 begin: Feb 16
    • Web dev V0.5 end: Feb 18
    • Web dev V0.5 QA: Feb 19
    • Dev V1.0:
    • Web dev V1.0 begin: Feb 19
    • Web dev V1.0 end: TBC
    • Web dev V1.0 QA: TBC
  • Web Dev - Mozilla Team
    • TBC
  • L10n:
      • Po file (+ snippet) creation starting - Oct 21
  • QA:
    • Test plan:
    • Functional plan:
    • Web dev release planning:
  • Marcomm:
    • Community Marketing Call announcement - Mar 3
    • blog.moz goes live - Feb 23rd
    • Open letter mailed out to influencers and press - Feb 22
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