Websites/Mozilla.org/Roadmap 2011/Q2: Difference between revisions

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* Successfully launch FX5 on the website
* Successfully launch FX5 on the website
= Make our website great =
* Incorporate our new brand promise and brand positioning into all main pages
* Improve copy to be more readable and scannable
* Add social proof to key product pages
* Establish clear differentiators on key product pages
* Create a "why download?" page explaining why people should download and try Firefox
* Add key videos to high traffic pages explaining our brand promise
* Come up with creative ways to communicate what Mozilla is besides Firefox, and why people should care about Mozilla
* Complete goal of making mobile clients a first class citizen on mozilla.com


= Domain Change  =
= Domain Change  =

Revision as of 00:24, 19 March 2011

Goals

(because goals are awesome!)

  1. Promote brand promise and message on our website
  2. Develop user stories and adjust information architecture to support them
  3. Create a successful mobile experience on our website

Creative Team's Goals

(huzzah!)

  1. Communicate Brand Positioning
  2. Promote Developer Awesomeness
  3. Establish Accessibility Excellence
  4. Measure User Happiness
  5. Adapt to Rapid Product Release Cycles


Rough list of Q2 projects (NOT FINAL):

Communicate Brand Positioning

  • complete .org/.com merge for Firefox product site
  • improve conversion on Firefox landing page b x% with testing & measurement (applies to measure user happiness)
  • improve brand awareness on Firefox landing page by x% with testing & measurement (applies to measure user happiness)
  • create brand style guide (possibly not a web team project but a Flux Team product)

Promote Developer Awesomeness

  • 3 mini HTML5 projects (note: one will be executed in a hackathon over work week)
  • integrate new product processes with engineering infrastructure
  • dynamic content project(s)

Establish Search Excellence

  • Sitemap
  • SEO/tag strategy
  • Standards compliance

Note: All of the above will be part of a checklist of excellence that we will use alongside all projects.

Measure User Happiness

  • design research (eye tracking, user testing)
  • centralize a web metrics dashboard


Mobile

  • Develop world-class mobile experience on the Firefox product site
  • Increase conversion to download
  • (Need input from Dev Team here)

Adapt to Rapid Product Release Cycles

  • Successfully launch FX5 on the website

Domain Change

Planning doc at Mozilla.org/Roadmap 2011/Domain change.

  • change mozilla.com and all subpages to mozilla.org/firefox (and the appropriate subpages)
  • change blog.mozilla.com to blog.mozilla.org
    • bugs:
  • change support.mozilla.com to support.mozilla.org
    • bugs:
  • clean up mozilla.com/mozilla.org duplicate content
    • bugs:

Dynamic Content

  • phase 2

Universal Footer

  • joining the sites

Drumbeat & Thunderbird

  • Build out mozilla.org/drumbeat section
  • Start with mozilla.org/thunderbird transition

Website Onsite: Mozilla Web Team Onsite (April 11-13)

A 3-day working onsite in Mountain View to gather as a team and tackle such projects as:

Possible Agenda Topics

  • Work on the domain name change as a group - [at least 2 meetings around that]
  • Overarching goal setting/planning - Q2 & Q3
  • Post-mort on bi-monthly release cycles - what can we do better?
  • Roadmap planning - architecture and technical assesments
  • Triage the bug backlog - currently 400 open bugs
  • Much, much, more

It's gonna be good!

Note: See this Etherpad for more detailed planning and agenda topics: http://etherpad.mozilla.com:9000/abGpzXBP2g

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