Mozillians/Releases/1.0/Promotion plan

Phonebook Promotion Plan

Before Launch

• First brown bag of site on stage -- view slides / edit slides (David and Aakash and Webdev team)

• Talk with team leads and ask them to communicate to their contributor channels about the phonebook. This process will be an ongoing communication effort with team leads that will continue after the launch. People to talk to:
  • Stas (l10n) (Gen)
  • Pascalc (mozilla europe) (David)
  • Jay (MDN) (Aakash)
  • Gen (Asia) (Gen)
  • Mary (Latin America and Marketing) (Mary)
  • William/Pierros (ReMo and Africa and Middle East) (David)
  • Juan/Marcia/Clint/Stephen/Tomcat (QA) (Aakash)
  • Kadir/ (SuMo) (Gen)
  • Willamr (AoA) (Jason)
  • Jorge (addons) (Aakash)
  • Jeff (Jetpack ambassadors) (David)
  • pbiggar/jdm/mbrubeck/khuey (coding) (Aakash)
  • jenzed/rtanglao (thunderbird) (David)
  • dbolter (accessibility)
  • dees (Labs) (Jason)
  • Atul, Michelle (Mofo) (Gen)
  • Jason/Julie (students) (Jason)
  • Please add other suggestions...

At Launch

• Send invitations to a seed group of pre-vouched contributors (see bug 674653). This will reach many existing contributors and will create a user base to vouch for new profile requests.

• Announce launch of the site on Monday meeting, Planet, About Mozilla newsletter, email to everyone, email to sign-ups at mozilla.org/phonebook, email to mozillians mailing list, notice in Bugzilla. Note: some channels like Facebook or a snippet don't make sense because it isn't going to reach an audience of people likely to use the phonebook. (David)

• In addition to an announcement post, do a blog series about how it was built -- ask Ozten, Tofumatt, Dave, Gerv, etc. to post. There is an interesting technical story here about how we're using LDAP and approaching privacy. (Aakash)

• Contact The Oatmeal about Tumbeast usage (see bug 674630). (Aakash)

Soon After Launch

• Communicate about sticker (see bug 656473) for the first group of people to sign up on site (need to determine how many to print and how to distribute). (David)

• Second public brown bag to walk people through how to use site and how it can help them and to get people involved in phonebook roadmap. (David and Aakash and Webdev team)

• Reach out to people interested in community visualizations.
  • Arky's I Am A Mozilla campaign idea
  • Mozillian of the Day idea from User Engagement
  • interactive timeline showing when people got involved in the project
  • More...