Engagement/User Engagement/Content Promotion Process

Overview

As an engagement team, we have a lot of information we'd like to share with the world, this process allows us to work with multiple stakeholders and across user engagement and other engagement channels to present content in an over-arching, consistent, cohesive manner.

Content Process

So you have a campaign, a project, a product enhancement - something AWESOME to talk about. Yay! To get it into the promotion pipeline, send an email to Carmen Collins (ccollins AT Mozilla) with a proposal for content promotion. The information should be as detailed as possible, and err on the side of too much information, so we can balance priorities and promotion requests. Please include:

• Project
• Audience/Who to Reach
• Desired Message (The content doesn't have to be written/completed. We just need to know what you're trying to communicate and how you'll be communicating it.)
• Timing (is it tied to a specific date? Do you want it to run in multiple weeks?)
• Description of the project and it's goals/objectives. (Or attach a creative brief)
• Which channels would you like representation? Is promotion date specific?
• Any market research that may support your request for extended promotions
• How will you measure success? Desired outcome.
  • Here, think about your specific campaign. You want to move the needle to do X. Downloads? Votes on a contest? CTR? Think less about "I want to be successful about social or email or snippets." That's the goal of every campaign, and the user engagement team is on the hook for that. What goals are YOU on the hook for? Feel free to email Carmen with questions on this if you have them.

Deadlines

As an engagement team, we're trying to get an umbrella view of what "themes" we'll be communicating to our users at least six months in advance.

As we add more locales and languages to our communications, this means that we also need more lead time in order to get copy created and sent to our localizers, get graphics created and get things coded (email.) Which means we need to have a more concrete, final content plan completed 6-8 weeks in advance.

Here are the deadlines for submitting content promotion requests:

February content submitted by Jan. 18, 2012
March content submitted by Jan. 31, 2012
April content submitted by Feb. 29, 2012
May content submitted by March 27, 2012
June content submitted by April 24, 2012

Frequently Asked Questions

What Are the Deadlines for Submitting Content to Be Considered for Promotion?

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What Do I Need to Submit for Content to Be Considered for Promotion?

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