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Retention: Difference between revisions
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In order for Firefox to reach our market share goals, we need to improve our ability to retain users who have downloaded Firefox. Currently, approximately 50% of the people who download Firefox actually try it and about 50% of those people continue to use it actively. This presents an [http://wiki.mozilla.org/images/5/55/Retention_opportunity.003.png incredible opportunity] for us. | In order for Firefox to reach our market share goals, we need to improve our ability to retain users who have downloaded Firefox. Currently, approximately 50% of the people who download Firefox actually try it and about 50% of those people continue to use it actively. This presents an [http://wiki.mozilla.org/images/5/55/Retention_opportunity.003.png incredible opportunity] for us. | ||
'''Some challenges we face''' | |||
What's a browser? | |||
*What makes a browser different from another? | |||
*Isn't "the Internet" the blue e icon on my desktop? | |||
What's Firefox? | |||
*Why should I use Firefox? | |||
*What makes a browser different from another? | |||
Where's Firefox? | |||
*What's that icon on my desktop? | |||
*Where do I click to get Firefox back? | |||
*Why didn't Firefox start when I clicked a link from my email? | |||