Retention: Difference between revisions

Retention (view source)

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+In order for Firefox to reach our market share goals, we need to improve our ability to retain users who have downloaded Firefox. Currently, approximately 50% of the people who download Firefox actually try it and about 50% of those people continue to use it actively. This presents an [http://wiki.mozilla.org/images/5/55/Retention_opportunity.003.png incredible opportunity] for us.
-In order for Firefox to reach our market share goals, we need to improve our ability to retain users who have downloaded Firefox. Currently, approximately 50% of the people who download Firefox actually try it and about 50% of those people continue to use it actively. This presents an incredible opportunity for us.
 After a [http://jtbatson.blogspot.com/2007/06/overcoming-muscle-memoryhow-do-we.html public brainstorm], Mike Beltzner and JT Batson developed Firefox's 12 point retention plan. See our draft presentation here (note things have changed). To get involved, or to give feedback, please contact jt at mozilla dot com.