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Growth. Push Webmaker to top of Transifex again. 90% of our localizers come from the Transifex community.
Re-activation. Re-engage dormant localizers. People who were active localizers, but aren't any longer.
Overlap. Focus on layering localization in as an explicit part of other campaigns and things we're already doing.
- (e.g., MozFest, Fall campaign, Lat Am train the trainer, etc.)

Fall Campaign
- How localization fits: [please fill in here]
Lat Am train the trainer events
- How localization fits: [please fill in here]
/resources section
- Melissa and Aali have a strategy here: https://etherpad.mozilla.org/webmakerlocalization
MozFest
- Localization focus:
End of Year campaign
- Localization requirements:

Language completion. Need to engage with the community to push toward full language completion.
Comms. Spread the word about localization work
- blog post. announcing our goal and plans.
- localization events
- send Transifex announcements
- Join IRC on Mozilla Network for locales we want to focus on
Training. Share knowledge around Transifex / best practises. Spread what's in Aali's head.
RTL. Finish Right-To-Left. Make sure they're implemented on all apps and pages.
QA. Do QA on all pages. Ensure all strings are uploaded to Transifex
User testing. Do more user-testing on localized pages to see our translation process.

Process improvements:

Answer questions in Transifex from users related to strings
Talk to people in Mozilla's irc channels to keep people active
Change roles for translators (e.g., make reviewer)
Manage languages (add new)
Co-ordinate with devops for shipping new languages.
Manage github repos and Transifex for automatic resource syncing
Uploading new resource files
Communicating with Transifex support (e.g., spam)
Communicating with Transifex translators (e.g., "New resource added, please translate...")

WHEN:
WHERE:
HOW:
Hands-on training. Similar to GitClub.
Training topics:

how to navigate Transifex
what's needed to make a language live
the process for adding new pages to the site. (and what that means for fully translated languages already on the site)
localizing content, not just words
open to all

(tickets coming soon)

Ship blog post: "Localization for 10K"
Research and demo Transifex Live for Webmaker
Schedule Transifex Bootcamp training
Update our plan on the wiki: <a href="https://wiki.mozilla.org/Webmaker/Localization">https://wiki.mozilla.org/Webmaker/Localization</a>

Document localization requirements for MozFest
Document localization requirements for Fall Campaign (if any)
- needinfo: Geoff
Document localization requirements for Lat Am "train the trainer" events (if any)
- needinfo: Michelle

Localization file is prepped and ready for MozFest
- (if we're doing anything special for MozFest -- maybe we aren't)