Foundation/EOY
Emergency Plan
Add your PTO and sign up to be on call here: http://mzl.la/911
Current status
- As of November 18:
- tame snippet starts Nov 20
- bc starts Nov 20
- add'l priority: fundraising.mozilla.org
- after the above, the priority becomes finishing the sequential donate form
Daily Stand-ups
- 10:30am PT daily in Andrea Wood's Vidyo Room
Do These First
[EOYFR2014] [p1]
| ID | Summary | Whiteboard | Assigned to | Status |
|---|---|---|---|---|
| 1109450 | Update short URL to open sequential form for all "share" instances | [EOYFR2014][donation flow][p1] | Kelli Klein | NEW |
| 1112333 | EOY Snippet Testing: Choose 4 copy variations for existing snippet | [EOYFR2014][p1][snippet] | Andrea Wood [:andreawood] | ASSIGNED |
| 1112340 | META: Year-end fundraising 'disruptive' snippet in play during last week of December | [EOYFR2014][snippet][p1][dec28] | Andrea Wood [:andreawood] | NEW |
| 1112347 | EOY: Launch 'disruptive' snippet into EN snippet | [EOYFR2014][snippet][p1][dec28] | Fabio Rios [:frios] | NEW |
| 1114442 | Brazil donations half what they should be ($9,000 vs. $18,000+) | [EOYFR2014][l10n][snippet[dec28][p1] | Andrea Wood [:andreawood] | NEW |
5 Total; 5 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Do These Second
[EOYFR2014] [p2]
| ID | Summary | Whiteboard | Assigned to | Status |
|---|---|---|---|---|
| 1105786 | Add Bitcoin to local database of transactions | [EOYFR2014][f.m.o] [p2] | Jon Buckley [:jbuck] | NEW |
1 Total; 1 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Deliverable: Donation Form and Flow
- [EOYFR2014] [donation flow]
- see the work flows here and here
- Donation form testing plan -- see the variation tree
| ID | Summary | Whiteboard | Assigned to | Status |
|---|---|---|---|---|
| 1109450 | Update short URL to open sequential form for all "share" instances | [EOYFR2014][donation flow][p1] | Kelli Klein | NEW |
| 1114369 | Accept single digit numbers for CC exp. date on sequential form | [EOYFR2014][donation flow] | NEW |
2 Total; 2 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Deliverable: fundraising.mozilla.org (including localization)
- [EOYFR2014] [f.m.o]
- see the wireframe
| ID | Summary | Whiteboard | Assigned to | Status |
|---|---|---|---|---|
| 1105786 | Add Bitcoin to local database of transactions | [EOYFR2014][f.m.o] [p2] | Jon Buckley [:jbuck] | NEW |
1 Total; 1 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Deliverable: Snippet
- [EOYFR2014] [snippet]
- Summary of 2014 snippet designs: https://docs.google.com/a/mozillafoundation.org/document/d/1NlJ7KXdf4guv8aaGWoyFOlJ40LnvFPc1Flfv6S2Kj9o/edit
- Background on the snippet: https://fundraising.mozilla.org/geeking-out-on-the-snippet/
- see initial sketches here and here
| ID | Summary | Whiteboard | Assigned to | Status |
|---|---|---|---|---|
| 1112333 | EOY Snippet Testing: Choose 4 copy variations for existing snippet | [EOYFR2014][p1][snippet] | Andrea Wood [:andreawood] | ASSIGNED |
| 1112340 | META: Year-end fundraising 'disruptive' snippet in play during last week of December | [EOYFR2014][snippet][p1][dec28] | Andrea Wood [:andreawood] | NEW |
| 1112347 | EOY: Launch 'disruptive' snippet into EN snippet | [EOYFR2014][snippet][p1][dec28] | Fabio Rios [:frios] | NEW |
3 Total; 3 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Deliverable: Visual Assets
- [EOYFR2014] [assets]
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);
Deliverable: Community Marketing
- [EOYFR2014] [community]
- see notes
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);
Deliverable: Comms
- [EOYFR2014] [comms]
| ID | Summary | Whiteboard | Assigned to | Status |
|---|---|---|---|---|
| 1110906 | Send thank you to people who donated > $100 | [EOYFR2014][jan15][comms] | Andrea Wood [:andreawood] | NEW |
1 Total; 1 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Deliverable: Localization
- [EOYFR2014] [l10n]
- Notes: https://foundation.etherpad.mozilla.org/EOYFR-2014-translate
| ID | Summary | Whiteboard | Assigned to | Status |
|---|---|---|---|---|
| 1114442 | Brazil donations half what they should be ($9,000 vs. $18,000+) | [EOYFR2014][l10n][snippet[dec28][p1] | Andrea Wood [:andreawood] | NEW |
1 Total; 1 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Goal
In 2014 we need to raise $17 million to fund the work of the Mozilla Foundation, with $2.25 million coming from small dollar fundraising.
Docs
- Slides http://mzl.la/2014_fundraising_slides
- Project Brief: http://mzl.la/10SvTj6
- To Do List: http://mzl.la/1Eg6cqG
- Initial testing results: http://mzl.la/1tXMb56
- Snippet Types: http://mzl.la/snippet_types
Key Outcomes
This campaign is projected to bring in at least 75% of the total small dollar revenue goal in 2014. Additionally, we expect to increase the proportion of donations from outside the United States, increase snippet revenue to at least $1 million, increase the total number of donors while maintaining an average donation of $11.63, and improve the donor experience.
Target audience
- Previous donors from all channels;
- New donors who see our channel promotion (e.g. the snippet);
- New donors who see that a friend or family donated (via share on Twitter, for instance);
- Mozilla community members, their friends & family;
- Targeting the following locales:
- EN (USA, Canada, UK, Australia and also Sweden, Denmark, and other locales where EN is widely spoken)
- France (FR)
- Germany (DE)
- Brazil (PT-BR)
- NEW Indonesia (ID)
- NEW Latin America (Spanish)
Success metrics
- Raise $1.75 million November 1 - December 31;
- Donor retention (2013 donors who donate again in 2014);
- New donor acquisition (75% more donors than the 2013 campaign).
Roles
- R: Andrea Wood
- A: Geoffrey MacDougall
- S: Kelli Klein, Studio Mofo, Jean Collings, Michaela Smiley