Engagement

This page provides an overview of the plan to increase user engagement and therefore retention. Contact alix at mozilla dot com for any feedback or questions.

Summary Slides with December 08 update (pdf)

The Opportunity

There is an opportunity to increase the number of active Firefox users by:

• Making that people who choose to download Firefox (intentionally click on the download button) successfully download and install Firefox
• Increasing engagement of new users to they continue choosing to use Firefox in subsequent browsing sessions

See the Funnelcake Analysis for the corresponding data.

Recommendations (Dec 08)

1. Remove barriers to successful download and installation
2. Make availability of support top-of-mind for users
3. Help new users quickly become power users of Firefox
4. Engage the Mozilla community to help with engagement and retention
5. Facilitate the transition from other browsers
6. Address site incompatibility issues (perceived and real)

Links

• Funnelcake Analysis on blog of metrics
• 2007 Retention plan
• Revisiting engagement and retention blog post
• From click to download to engagement blog post