Mozilla.org/Redesign/Questionnaire

Happy Cog has provided us with a questionnaire to fill out to get a better understanding of the mozilla.org redesign. We've reproduced it below.

Goals & Strategies

User Goals

• Who are the core users of the site? How old are they? More demo info, please.
• What does the user want to accomplish when they arrive at the site? What is the primary action you would like

them to take?

• How long do you want them to stay on the site?
• Do you expect that they’ll have the latest technologies/browsers/plugins?
• What are the five most important things the home page MUST have? Why?

Marketing Goals and Strategies

• What are your current marketing goals? How will you promote this thing? Word-of-mouth? Blogs? Press? All of

the above?

• Do you have any existing campaigns established? Do you have documentation for them?

UX/Information Architecture

• What other sites out there do you feel does a great job from an experience point of view? Why?
• How are you envisioning the navigation working? Why?
• Are you of the feeling ‘less is more’ (37 Signals approach), or give them the works (Microsoft)?
• Do you like fixed width or liquid layouts? Why? What resolution do you want to support (if fixed)?
• What words (category labels) do you feel would be meaningful to your audience?
• What content is searchable? Will there be metadata for content?

Content

• Who creates the content for the site? Is it written?
• Whose responsibility is it to make content edits?
• How often will the content be refreshed?
• Will you syndicate content via RSS? What types of content?
• Do you know what types of content your users will want?
• Do you ever anticipate adding an e-commerce component to this?
• Do you plan on implementing forums as well as chat?