Choice Campaign

Choice Campaign

This page covers details of the Five Years of Firefox Project. The page acts a a repository for project information, milestone tracking and dependencies. The 5th anniversary of the Firefox 1.0 release is on November 9, 2009.

Goals

• Make people aware of browser choice and why it’s important
  • Ensure people can actively make an informed choice – “Rock the Vote”
• Create or amplify association with a Web that has human values
  • Start a longer-term story arc, provide on-ramps for people to engage with Mozilla

Strategy

• Lead by our beliefs: we’re helping people take control over their experience and be who they want to be
• Create a strong high-level core framework that enables local autonomy

Elements

The 5 Years campaign will be based around the following key elements:

Website

• Page will be hosted at opentochoice.org (.com and .net have also been purchased).
• Design is being done by whywaitdigial in London, UK.
• Development will be out sourced to Zemoga. See below.

Video

• Short video which tells our story in a compelling, entertaining, and engaging way.
• Rough structure includes: showing what the web was like in 2004, explaining the process of how Firefox was built and spread around the globe, what we've accomplished in the last 5 years and our vision for the future.
• The video will be made available to all our l10n teams to work on localizing subtitles.

Marcom

• Ways we'll spread the word about this celebration
  • Start Page snippet (running for the entire month): "Firefox is turning 5! Join the celebration".
  • Promo on First Run/What's New pages
  • Other mozilla.com links
  • Promotion via Mozilla Blog and employee blogs
  • Spread Firefox
  • Social channels - Facebook, Twitter, etc
  • PR to tech and mainstream

• • Tag agreed: "#Firefox5"

Dependencies

Marketing/Evangelism

• Jane - Project Manager
• WhyWaitDigital - Web Design
• Irina - Community Partipation

Legal

• Bug filed: https://bugzilla.mozilla.org/show_bug.cgi?id=545022

WebDev

• Development will be out sourced to Zemoga
• Zemoga to start work Feb 12th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work
• Specs XXX

l10n

• XX

Metrics

• Blake assisting us with getting metrics in place:
• Bug:

QA

• Stephen D & Tim on board. Test plan built - will ask l10n communities to help with testing.
• https://intranet.mozilla.org/Marketing/5Years/TestPlan

IT

• IT / Production Acceptance: https://wiki.mozilla.org/IT/Production_Acceptance/ChoiceCampaign

Schedule

SHIP SCHEDULE - COMING