Choice Campaign

Choice Campaign

The European Commission has ruled that users of a Windows PC in Europe who are still browsing the Web with IE browser will see a Browser Choice screen to make an active choice for a new browser.

In conjunction with the settlement and the "ballot screen" and the "browserchoice.mozilla.org" (See bug 537227) projects, Mozilla's Marketing community will launch the "Open To Choose" campaign to promote further awareness about the choice users have. The campaign will function primarily as a blogging campaign on a new Mozilla website.

Goals

• Make people aware of browser choice and why it’s important
  • Ensure people can actively make an informed choice – “Rock the Vote”
• Create or amplify association with a Web that has human values
  • Start a longer-term story arc, provide on-ramps for people to engage with Mozilla

Strategy

• Lead by our beliefs: we’re helping people take control over their experience and be who they want to be
• Create a strong high-level core framework that enables local autonomy

Website

• Page will be hosted at opentochoice.org (.com and .net have also been purchased).
• Bug to get url on Moz servers: https://bugzilla.mozilla.org/show_bug.cgi?id=545957 (probably need a cert for WP logins)
• Design is being done by whywaitdigial in London, UK.
• Development will be out sourced to Zemoga. See below.

Community Participation

• Irina completing

PR

• Barbara completing

Dependencies

• Jane - Project Co-rd
• Sean Martell- Web Design
• Irina - Community Participation
• Morgamic - Mozilla Web Dev
• Carlos - Zermoga Web Dev
• Stephen D - QA
• Matthew Z - IT
• Blake - Metrics
• Seth / Stas and Gandalf - L10n

Design

• Sean Martell is the design lead.

Phase V0.5

• Phase V0.5 ready - view design here:
• Assets:
  • http://mozilla.seanmartell.com/opentochoice/opentochoice-blog-final.psd
  • http://mozilla.seanmartell.com/opentochoice/opentochoice.eps
  • http://mozilla.seanmartell.com/opentochoice/font.zip

Phase V1.0

• Currently being worked on - to be completed Feb 18.

Legal

• Bug filed: https://bugzilla.mozilla.org/show_bug.cgi?id=545022

WebDev

• Development will be out sourced to Zemoga
• Zemoga to start work Feb 12th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work
• Specs XXX

l10n

• Target Locales

• • We will start with 5 locales to translate the letter: de, es, fr, it, and pl. For Monday Feb22.
  • We will then start an opt-in thread on the dev-l10n newsgroup for other locales who choose to participate) possibly 17 more.

• Bugs:
  • Localize "opentochoice.org" Marketing Campaign V0.5 https://bugzilla.mozilla.org/show_bug.cgi?id=546587

Metrics

• Blake assisting us with getting metrics in place:
• Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=546587

QA

• Stephen and Krupa attended kick off meeting.
• Browsers to be tested: IE 7 and 8, latest versions of Fx, Chrome and Safari
• Zemoga also can do some testing (mike can you add here)
• Add Test plan?

IT

• IT / Production Acceptance: https://wiki.mozilla.org/IT/Production_Acceptance/ChoiceCampaign

Schedule

SHIP SCHEDULE - COMING