Engagement/Social/Twitter/Firefox 4 collage

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Project overview & Goals

Overview:
When Firefox 4 launches, for everyone that tweets using the #fx4 hashtag, we add their Twitter profile image to a Firefox collage so at the end of the day we have a huge Firefox 4 logo made up of Twitter profile photos.

Goals:
- Encourage social sharing and maximize awareness around Firefox 4 launch
- Engage our users and give them a sense of belonging

Key Contacts

Engagement Contact: Gregory Jost
Creative Contact: Tara Shahian
Webdev Contact: Leo, Quodis

Key Dates/Deadlines

- Copy lockdown: thu 02/17/11
- Launch ready: end of February - 02/28/11
- Official launch: on day of Firefox 4 launch

Tentative Schedule

Project Scope/Specs

Design

Technical

Creative Direction and Inspiration

Key Elements/Desired Attributes

  • Open Built with open web tools and technology. a.k.a no Flash.
  • Engaging Gives user a reason to share with friends and/or download Firefox 4.
  • Localizable

Data to Capture:

  • Tweets with #fx4, #ff4, #teamfirefox, #fxmobile (phase 1.4) hashtags

QA

Meeting Notes

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