Engagement/Social/Twitter/Firefox 4 collage

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Project overview & Goals

Overview:
When Firefox 4 launches, for everyone that tweets using the #fx4 hashtag, we add their Twitter profile image to a Firefox collage so at the end of the day we have a huge Firefox 4 logo made up of Twitter profile photos.

Goals:
- Encourage social sharing and maximize awareness around Firefox 4 launch
- Engage our users and give them a sense of belonging

Key Contacts

Engagement Contact: Gregory Jost
Creative Contact: Tara Shahian
Webdev Contact: Leo, Quodis
Mozilla Web Dev: Les Orchard, Mike Alexis

Key Dates/Deadlines

- Copy lockdown: thu 02/17/11
- Launch ready: end of February - 02/28/11
- Official launch: on day of Firefox 4 launch

Tentative Schedule

Project Scope/Specs

Design

Technical

  • Tracking: Need to make sure metrics and tracking are defined and implemented. Mary and William have tweet metrics tools in place. No customization needed.

Creative Direction and Inspiration

Key Elements/Desired Attributes

  • Open Built with open web tools and technology. a.k.a no Flash.
  • Engaging Gives user a reason to share with friends and/or download Firefox 4.
  • Localizable

Data to Capture:

  • Tweets with #fx4, #ff4, #teamfirefox, #fxmobile (phase 1.4) hashtags

QA

Meeting Notes

02/15
Added a couple of enhancements the user experience

1. Browser sniffing
There should be no download button if the user visiting the page is already using Firefox 4. The page will sniff the browser version and adapt the page version accordingly?

2. Desktop / desktop + mobile copy / mobile version
In order to accomodate the launch of the mobile version of Firefox 4, we will be using 2 different sets of copy in the container: one prior and one after mobile launch. We will have to switch them on our server when mobile launches.
Also, we asked Quodis to explore developing a mobile-friendly version of this page once the first iteration is live.

02/16
Finalizing design and copy.
Quodis doing additional work on logo animation for maximum cross-browser compatibility.

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