Websites/Mozilla.org/Roadmap 2011/Q2

Goals

(because goals are awesome! huzzah!)

1. Communicate Brand Positioning
2. Promote Developer Awesomeness
3. Establish Accessibility Excellence
4. Measure User Happiness
5. Develop an Outstanding Mobile Experience
6. Adapt to Rapid Product Release Cycles

Rough list of Q2 goals (will finalize with Web Team feedback):

Communicate Brand Positioning

• complete .org/.com merge for Firefox Product Site
• improve conversion on Firefox landing page by x% with detailed plan for testing & measurement
• improve brand awareness on Firefox landing page by x% with detailed plan for testing & measurement
• create brand style guide (possibly not a web team project but a Flux Team product)

Promote Developer Awesomeness

• 3 mini HTML5 projects (note: one will be executed in a hackathon over work week)
• [placeholder for infrastructure goals - dev input needed here (thanks!)]
• dynamic content project(s)

Establish Search Excellence

• create sitemap for search engines & update schedule
• implement SEO/tag strategy (includes 404 page to assist with & improve lost lead user experiences)
• Standards compliance (includes accessibility for screen reader standards, etc.)

Note: All of the above will be part of a checklist of excellence initiated by Ryan Snyder that we will use alongside all projects.

Measure User Happiness

• conduct design & user research (eye tracking, user testing, brand awareness)
• centralize a web metrics dashboard for reporting on user engagement success

Develop World Class Mobile Exprience

• develop world-class mobile experience for the Firefox product site
• increase conversion to download for mobile clients
• (need input from Dev Team here on mobile clients we'll be shooting for and ideas around fancy CSS, etc. anything you've got!)

Adapt to Rapid Product Release Cycles

• successfully launch FX5 on the website

Website Onsite: Mozilla Web Team Onsite (April 11-13)

A 3-day working onsite in Mountain View to gather as a team and tackle such projects as:

TBA

• Mobile Experience meeting on 4/11 2:00 PM PDT, PB&J x445

It's gonna be good!

Note: See this Etherpad for more detailed planning and agenda topics: http://etherpad.mozilla.com:9000/abGpzXBP2g