Engagement/Social/Twitter

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< Engagement‎ | Social

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twitter.com/Firefox

Content

Mix of fun branded messages, engaging questions, product information, educational topics, and community spotlights
Offer photos, video, or other media each week
Post 4-6 updates each week

Campaigns

Firefox 4 Twitter Party: join the party and spread the word about the newest version of Firefox

Measuring success

Level of engagement: number of replies + retweets, mentions of Firefox, sentiment of comments
Brand presence: one of the largest and most popular brands on Twitter

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