Engagement/Websites/Firefox/Webteam/Content

Promoting Your Campaign

Releasing a new product? Launching a new engagement campaign? Wondering how to cross-promote your campaign through the Mozilla Web Universe? You've come to the right place. The objective of this wiki page is to walk you through the process of working with Creative and the Mozilla Web Team to launch your product of campaign on Mozilla.org/firefox.

Content Strategy

Our content programming is grounded in our overarching marketing strategy. Carmen Collins and the Engagement leads work together to formulate the marketing and content strategy on a monthly basis depending on our quarterly goals, product launches, and competitive landscape. Carmen Collins then helps develop this content into fruition. See the Content Launch Calendar for details on upcoming content plans and the Content Engagement Consumer Events Calendar for 2011 and 2012.

Content Overview

Let's use an example: Mozilla has invented the next SuperWidget and wants to let the world know it exists. To do so, we want to make sure we promote it on Mozilla.org/firefox. We'll need all of the following resources to do so: 

1. Designated promotional spots on Mozilla.org firefox product pages
2. Copy assets
3. Graphic assets
4. Time from WebDev to build your new promos

Note that the items here are outside of and seperate from any permanent product information that will be updated on Mozilla.org - for example - creating a new product page where people can go and download the SuperWidget at www.mozilla.org/superwidget. 

Everything You Need to Know About Launching Your Content

Follow these steps to secure the assets and resource you'll need to launch a sucessful site campaign. 

Attend The Bi-Monthly Content Meeting

Insert meeting info here.

Creative Assets

Create a kick-off meeting with Tara and Laura to review your campaign. Tara will help you figure out what design/copy bugs need to be filed, and what type of information to include. She will also help set a design direction that's aligned with your campaign, and identify the right resources.

Note that Graphic and Copy bugs are filed under specific Bugzilla components located here.

Also at that point Laura will let you know what promotional spots are available to work with on Mozilla.org. It's important to collaborate at this point so we know from the beginning what site real-estate the creatives will design for.

Mozilla.org WebDev Resources

File one implementation bug under the Mozilla.org/Firefox component to implement all the assets created above. Within that implementation bug provide all of the following details:

1. Live Date
2. Links to use
3. Project Wiki Page (if there is one)
4. Finally, list all the creative bugs within the "Depends On" section (very important)

For the bug's subject line a nice naming standard is something like: "[ProjectName] Launch Promos on Mozilla.org." Here's a good example. Assign this bug to Laura Forrest or Chrissie Brodigan.

See the Mozilla Web Team overview for more information on our development schedule. From there, Laura or Chrissie will find a developer to work with you, and route it into the proper development milestone. 

l10n

Stas and Pascal to provide info here.

Next Steps and Related Links: 

Measuring the effectiveness of your campaign (LAURA ADD LINK HERE)

How long does it take for my program to go live?