When: Q2/2012 - Q3/2012
Contributors and staff alike mention the difficulty for potential contributors to get started in contributing to Mozilla. There is no easy way to find a finite contribution to perform without having to go through, on average, 3 clickthroughs via on normal contributor channels (i.e. Mozilla Newsletter, Get Involved, etc.). The aim of this milestone is to deliver a set of solutions to increase the likelihood of participation from potential and new contributors.
Build up tools to help New Contributor Involvement
| Priority
|
Item
|
Status
|
| P1 |
Recommendations |
[ON TRACK]
|
| P1 |
Create a LinkedIn App for Phonebook contribution sections |
[ON TRACK]
|
| P2 |
Add Technical Doc (MDC) contributions into profiles |
[ON TRACK]
|
| P3 |
Add Creative Collective and Personas Artists contributions into profiles |
[ON TRACK]
|
| Priority
|
Item
|
Status
|
| P1 |
Tasks can be created via the app |
[ON TRACK]
|
| P1 |
Task creators can set difficulty |
[ON TRACK]
|
| P2 |
Add Jobs |
[ON TRACK]
|
| P2 |
Users can self-profile for task filtering |
[ON TRACK]
|
| Priority
|
Item
|
Status
|
| P1 |
Employees and Comm. Leads can create events (including form to request schwag) |
[ON TRACK]
|
| P1 |
Mozillians can join Events |
[ON TRACK]
|
| P1 |
Mozillians can search for Events filtered by geography and sub-community |
[ON TRACK]
|
Community Data and Visualization
A public dashboard, updated daily, will need to be created that offers the following metrics for releases within this phase and previous phases.
| Goal
|
Metrics Sources
|
| Determine the growth our community
|
- Volume of Mozillians' accounts over quarter
- Number of accounts created in AMO, SUMO, Bugzilla, Verbatim
- Percentage changes in visits to Mozillians.org vs. account creation
|
| Determine new contributor characteristics per community
|
- Volume of contributors across personal/official tags
- Percentage of contributors across personal/official tags against aggregate
- Volume of contributors per geographic location
- Percentages of contributors per geographic location against aggregate
|
| Increase current contributor involvement
|
- Volume of "goodfirstbugs" taken over quarter (comparison from previous quarters)
- Volume of testcases/testsuites run
- Volume of bugs filed into bugzilla over quarter (comparison from previous quarters)
- Trending of volume of contributors per geographic location against aggregate over lifetime of quarter
|
Promotions
We'll need a basic structure and plan as to how to send out applicable promotions to grow the community to greater numbers and activity. Phase 3 will be heavily promoted to our user engagement channels tied to the Firefox product.
| Channel
|
Messaging
|
Audience
|
| Web Services w/ user accounts
|
- Promotions of the validity of the phonebook and benefits of joining the site
|
- Contributors with user accounts on our various web services such as AMO, QMO, SUMO, etc.
|
| User/product services and pages
|
- Promotions of the usefulness of Mozillians.org and benefits of joining the site
|
- Passive/Active contributors who use Firefox on our Nightly/Aurora/Beta channels
|
| Events (fliers, emails, signup stations..)
|
- Promotions of the usefulness of Mozillians.org and benefits of joining the site
- Explanation of educational and resume-building elements
|
- New/Potential contributors who are passive (or less)
|