Engagement/User Engagement

User Engagement
Team Lead: Jane Finette	Mailing List: userengagement at mozilla dot com
User Engagement is tasked with building and nurturing direct (1:1) relationships with our users via email and social media, to inform and educate people how to be in control of their own Web experience, and how get the most from our products. Inspiring an actively engaged community to protect the Web as a public resource.

Team Roster

Name	Contact	Location	Project Assignments
Jane Finette	jane	Mt View, California, US	User Engagement Strategy & Partnerships
Winston Bowden	wbowden	SF, California, US	Email Engagement, Firefox & You Newsletter
William Reynolds	wreynolds	SF, California, US	Social Media - Facebook and Twitter, Engagement campaigns
Chelsea Novak	cnovak	Toronto, CA	Affiliates Program, Acquisition & Retention Campaigns
Carmen Collins	ccollins	Jacksonville, FL, US	Content/Editorial Engagement, Writer
Jess Davis	jdavis	Mt View, US	Email Coordination, get them live perfect every time!

Note: Email addresses are @ mozilla.com

Projects

Project Name	Description	Primary Contact
Content Promotion & Process	Develop integrated content promotions across user engagement channels (Email, social, snippets, blog) and the process for requesting promotions by stakeholders.	Carmen Collins
Editorial Content Calendar	Develop content calendar, and localize it for different geographic areas, to use in developing user engagement content such as emails, social posts, etc.	Carmen Collins
The Den - User Engagement Blog	The Den, a user-facing blog used to tell a story about our products and how users engage with them. 2012 Roadmap	Carmen Collins
Firefox Affiliates	Firefox Affiliates, the centralized hub for buttons and links to encouraging downloads of Firefox and Firefox for Mobile. To get involved in enhancing the program check out Firefox Affiliates project wiki	Chelsea Novak
Firefox Affiliates Image tool	Create an image generator for Firefox Affiliates and other programs. Project tracking bug	Chelsea Novak
BYOB Campaign	A BYOB campaign promoting an individualized Firefox experience for Q1. More detail to come soon.	Chelsea Novak
Affinity Partnerships	Build out of affinity program & strategy with key partners throughout Q3&4.	Jane Finette
Webify Me campaign	Personality quiz to show users what their unique Web looks like.	William Reynolds, Grace Jimenez
Your Web campaign	User retention campaign that visualizes how Web users think about the Web.	William Reynolds, Winston Bowden
Text snippets translation process	Create an easy way for l10n to translate Facebook posts, ads, and snippets.	William Reynolds
Localize email newsletter content	Work with community members to help localize and create Mozilla marketing content for their locale	Jess Davis

Project Archives

How can you get involved?

1. Help us localize the content calendar! What are the holidays and events that make your area unique? It's a chance to help develop content around what's important to you!

2. Join the Firefox Affiliates community! Help spread the word about Firefox. Join the Firefox Affiliates program and the help us build the next version of the program. Great opportunities to participate in localization, coding and design. E-mail affiliates[AT]mozilla.org for more information.

3. Manage our mainstream social media channels! Bring our Facebook and Twitter content to the most popular networks in your region. Help create content and post localized mainstream regularly to users from your region.

4. Localize email newsletter content! Each month we send out the "Firefox & You" email newsletter with the latest tips and tricks to get the most out of your Firefox. We currently offer this newsletter in Spanish, French, German, Portuguese, and English. If you'd like to help localize and create Mozilla marketing content for your language, please email Jess at jdavis [at] mozilla [dot] com and Carmen [at] mozilla [dot] com.

Contact Us!

• Team Mailing List: e2user at mozilla dot com
• Team IRC Channel: #marketing

Resources

Email Newsletters List