Engagement/Developer Engagement/FirefoxOSAppsv2/JanuaryEvent

Firefox OS App Days

(Work in progress, subject to change)

A series of App Days which will take place over the course of approx one week in ~20 locations around the world.

Contributor Engagement & Tech Evangelism will collaborate on this program. The events themselves will be organized and coordinated through ReMo and the Mozilla community.

Goals

• Demonstrate grassroots developer momentum worldwide - and especially in launch markets and places where we have strong community
• Educate and inspire developers to work on apps and submit them to the Marketplace
• Create opportunities for local developers to showcase their apps
• Drive some buzz in tech press in advance of MWC
• Launch the developer phone program (TBD)

Event Locations and Owners

24 Events Total

• Mozilla Spaces
  • Mountain View: Julie Choi (juliechoi@mozilla.com) [CONFIRMED] 19 Jan
  • Vancouver: Andy McKay (amckay@mozilla.com), Mark Mayo (mmayo@mozilla.com) [CONFIRMED] 26 Jan
  • Toronto: Kensie (https://reps.mozilla.org/u/Kensie/) and Regnard (https://twitter.com/regnard) [CONFIRMED] 26 Jan
  • London: William Duyck (FuzzyFox -https://reps.mozilla.org/u/fuzzyfox/) [CONFIRMED] 26 Jan
  • Berlin: William Quiviger (william@mozilla.com) & Pierros Papadeas (pierros@mozilla.com) [CONFIRMED] 26 Jan
  • Paris: Ann-Marie Bourcier (ambourcier@gmail.com) [CONFIRMED] 26 Jan

• High Mozilla Reps Driven Locations - all events occurring 26 Jan
  • Jakarta: Viking KARWUR -https://reps.mozilla.org/u/vikingkarwur/ [CONFIRMED] 21 Jan
  • Manila: Bob Reyes- https://reps.mozilla.org/u/bobreyes/ [CONFIRMED]
  • Nairobi, Kenya: Alex Wafula- https://reps.mozilla.org/u/xelawafs/ [CONFIRMED]
  • Rome: Carlo Frinolli- https://reps.mozilla.org/u/carlo/ [CONFIRMED]
  • Barcelona: Alina Mierluș - https://reps.mozilla.org/u/mierlus/ [CONFIRMED]
  • Madrid: Nukeador- https://reps.mozilla.org/u/nukeador/ [CONFIRMED]
  • São Paulo: Fábio Magnoni (fmagnoni@mozilla.com) [CONFIRMED]
  • Bogota: Gloria Meneses- https://reps.mozilla.org/u/Izel/ [CONFIRMED]
  • Buenos Aires: Guillermo Movia- https://reps.mozilla.org/u/deimidis/ [CONFIRMED]
  • Athens: Nikos Roussos- https://reps.mozilla.org/u/comzeradd/ [CONFIRMED]
  • Bangalore: Vineel Reddy- https://reps.mozilla.org/u/Vineel/ [CONFIRMED]
  • Bucharest: Stefania Ioana Chiorean- https://reps.mozilla.org/u/ioana_chiorean/ [CONFIRMED]
  • Warsaw: Brian King- https://reps.mozilla.org/u/brianking/ [CONFIRMED]
  • Wellington, NZ: Francois Marier (francois@mozilla.com) [CONFIRMED]
  • Beijing: Rachel Zhang (rzhang@mozilla.com) [CONFIRMED]
  • Seoul, KR: Channy Yun (channy@gmail.com) [CONFIRMED]

Content, Templates & Toolkit

• Content
  • Learning materials including video, screencasts (Mortar templates, Marketplace screencast, R2D2B2G):
    • I want an app (video)
    • Marketplace screencast
    • Mortar screencast (jlongster)
  • Messaging materials and FAQs for participants and leaders in all locations

• Templates
  • Eventbrite
  • Event Schedule

• Tools for Reps to drive their own events in their locations
  • Planning wiki
  • Eventbrite template
  • Budget:
    • travel
    • swag
    • food, drink
  • Venue requirements: Seating, projector/podium/mics, wifi, food

Event Schedule

• Timing:
  • Sat, Jan 19 or/through Sat, Jan 26
  • Date will be decided by location and shared with the overall team.

• Schedule:
  • 9:00am People arrive. Check in.
  • 9:30am Introduction to Firefox OS & Apps Marketplace - Inspirational video ("I want an app that can..." "I'm making an app that can...")
  • 10-11:30 3 screencasts and/or local speaker/ phone demo
    • Mortar (App generator) walkthrough screencast (jlongster)
    • Marketplace walkthrough (cvan)
    • FxOS Simulator walkthrough (this dev tool will 'launch' at Mozcamp Asia)
  • 11:30- 12:00 Q& A
  • 12:00 -1:00 lunch
  • 1-5pm: introductory app hacking
  • 5-7pm demos & pizza & beer or local equivalent - party-time. everyone gets a t-shirt

Creative Requirements

• Logo and wordmark
• Mozilla banner
• T-shirts and stickers
• USB sticks
• Promotion assets (postcard)