MDN/Projects/Development/Metrics

Project statement

Add a public metrics dashboard to MDN, concentrating on key performance indicators for a User-Generated Content site in a Pirate Metrics model:

• Acquisition: Visitor sources - Search, Viral/Social/Sharing
• Attention: Visitors and Return Visitors
• Activation: Registrations, Sign-ins
• Retention: Newsletters, Notifications
• Referral: Shared Content, Invitations
• Relationship: Votes/Likes/+1, Tags, Comments, Edits, Creates
• Substance: Content Quality, Content Ownership

Inspirations

• Lean Analytics book
• Startup Metrics for Pirates: AARRR!
• MDN Metrics presentation
• MDN as a Startup blog post

Implementation resources

Build Our Own

• django-app-metrics
• django-statsd

Other Mozilla Teams

• Mozilla Metrics
• googleanalytics module from SUMO

3rd Party

• http://www.google.com/analytics/
• http://mixpanel.com/
• http://librato.com/

Next Steps

• Feedback / more ideas