Developer Content Brief

Business Goals

• Offer developers the infrastructure to successfully distribute Web apps: industry standard web-based technologies, a global payment infrastructure, and an identity solution that puts users in control of their app use.
• Make apps available to smartphone, tablet and PC users globally.

Developer Value Propositions

Reach 

Target billions of users worldwide on any platform or device.

Open Web Technologies & Resources 

Build apps for multiple Web environments with standards-based technologies.

Choice 

Take control of your app content, functionality, and distribution decisions.

Platform 

For developers who want to step away from the restrictions of proprietary technology, Mozilla represents the freedom to develop, distribute, and monetize apps in an environment as vast and open as the Web. Together, we can reach billions of users worldwide, on any platform and any device.

Market 

For developers who want to distribute and sell their apps to hundreds of millions of Firefox users on desktop and mobile; access a market with the growth potential of the Web itself; leverage an excellent global payment infrastructure and Mozilla community resources.

Developer Audience Segments

Priorities by mobile platform:

• [HIGH] Android
• [MEDIUM] iOS
• [LOW] Nokia, Windows Phone 7

Priorities by desktop platform:

• [MEDIUM] Windows
• [LOW] Mac
• [LOW] Linux

Priorities by Web technology:

• [HIGH] Windows 8/Metro
• [HIGH] Client-side Web
• [HIGH] Server-side Web

Priority by app genre:

• [HIGH] Games
• [HIGH] Media/News
• [HIGH] Productivity