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Apr 19, 2010 Meeting Agenda

   * Weekly dial-in meeting, Monday, 8 a.m. PST
   * Canada +1 416 848 3114 Ext. 92 Conference number 7601
   * US or Intl. +1 650 903 0800 Ext. 92 Conference number 7601
   * US Toll-Free +1 800 707 2533 Conference number 7601
   * Mozilla Drumbeat -> #drumbeat | IRC channel

When you call in, you'll be muted by default, to keep phone noise down. Use "*1" (including the star) to unmute yourself if you want to say something.


  • Call for agenda items
  • Get Involved!
    • Kudos and thanks :)
  • May launch plan
    • What is our story?
    • What's most critical to success?
    • What are easy ways to make noise?
  • Events update
    • Gunner
    • Henrik report back if he is on call
  • Copy-writing & project development
    • Dharmishta

Meeting Notes

  • Launch plan
    • For last six weeks, we've all been grinding through low-hanging fruit we want to fix every day
  • Where we have said to the world is where we want to get to "beta" or launch -- something that attracts more people to it mid-May
    • Make it easy for people to
      • start their own project
      • work on projects
      • set up their own events
      • grok the overall concept
  • What do we think is critical to success on that?
    • How do we make sure we don't launch and then sputter?
    • What are the easy ways to make some nose to get to success metrics?
  • What's our story?
    • New version of web site is up and ready. We're launching.
  • Question: What's the major state change?
    • e.g., "5 new projects a week?" "What are we aiming for?"
  • Right now, about 30 - 50 core community members
  • Want to see that number grow by 25 - 50 people per week
  • Right now: 500 active account members
    • Growing by 500 per week after launch?
    • More important: see people converting from signing up to actually doing something
    • By three weeks from now, absolutely clear path for projects
  • Around events: clear and easy to set up an event
    • By end of May: (metric)
  • People are especially confused about the "What's in it for me?" part
    • Need to have clear answer to this for beta -- including what it is / what it's not


  • What ~kinds~ of people do we want to be adding?
  • Potentially hundreds of thousands who have affinity with Mozilla and broader cause -- reach these people first
  • Then expand beyond to artists, teachers, film-makers, artists, etc.
  • People interested in translation
  • Dharmishta & Nathan: could segment target audiences, arm & empower them with tools to spread message themselves
  • What role does the global "Drumbeat Festival" play in the launch?
    • Have been vague about it until now
    • state change: confirmed a date, etc., confirmed pathway to participation
    • headline or two in Dharmishta's document: critical for launch is that Drumbeat Festival story is clear, and clear path from now to getting to that event
    • Should make it clear the path to money / resources / support for projects
    • e.g., versus Kickstarter
  • Think about different communication channels we want to start reaching out to these groups
    • Obvious no-brainers: Firefox & Mozilla Facebook and twitter accounts
    • Use drumbeat social media accounts / will grow through this
  • Creative Commons & WikiMedia
  • Heavy Twitterers in K-12. Plus Linked-in.


  • Friday: organizer training
  • Over 50 registered so far
  • Berlin: have venue: Beta House
  • drumbeat.org/events: Nathan working to re-vamp
  • Henrik: they're interested in hacking. Going to blurry events about loving the web is not going to attract them.
  • primary motivation is that if you have a great hack / project you can make it happen
  • Dharmishta:
    • Suggested short phrase for describing Drumbeat: "Community for people who keep the web open"
    • Suggestion: start a news thread, and keep pushing
  • Carlo:
    • Social media: question: project news feed for project blogs
    • integrate those into Twitter and Facebook profiles
    • Twitter account name: Mozilla Drumbeat
      • Asking "Drumbeat" twitter account if he will give it to us